Marketing Rearch Analyst - Marketing Analytics

The Territories & Forecasting Marketing Analyst is responsible for gathering, compiling and forecasting multiple statistics and trends by product, source and market in order to gauge current and future results, trends and business potential. Analyze the results of the statistical projects, identify key trends and issues and develop recommendations for Direct Marketing Managers.

Job Duties/Responsibilities

• Assists Finance in updating the District Rolling Forecast (DRF) monthly or as needed for forecasting purposes
• Updates the Appointment Mix forecast by product, market and month in order to determine adjustments to the monthly DRF updates. Cross-checks outcome against DRF and finance to make sure revenue assumptions are similar
• Updates Marketing Update Report weekly along with other associated reports.
• Creates trend reports for sources, such as In-Store to better determine costs and growth forecasts
• Participates in the budgeting process, including creating seasonality, gross close rate and confirmation rate annual trends by product, region and source
• Creates and updates monthly and weekly MOR grids for Home Improvement and Parts Direct.
• Assists in compiling demographic analysis data for strategy.
• Analyzes results at the geographic level for territory adjustment recommendations.
• Creates forecasts for market/product expansions or changes based on historical data, including inputting and distributing information on territory changes and mapping the changes
• Maintains market/territory definition tables

Education Requirements : Bachelor's Level Degree

Years of Related Experience: 3-4 Years

Required Skills

• Advanced Excel knowledge
• Excellent analytical, organizational and communication skills
• Ability to establish own priorities and to work well independently
• Good working knowledge of cube based programs, Access and PGP encryption
• Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)

• All your information will be kept confidential according to EEO guidelines.
• Sears is an Equal Opportunity /Affirmative Action Employer – Minorities/Veterans/Females/Disabled