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Regional Government Sales Manager
Generac Power Systems Inc · Marlborough, MA, United States
About The Role
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Major Responsibilities
Government Sales & Account Development
- Develop and manage relationships with state, county, city, and municipal government agencies within an assigned territory.
- Call on government customers through a combination of email, phone, direct mail, virtual meetings, and in‑person visits.
- Conduct in‑person customer visits initially within a 100‑mile radius of home location, with potential expansion as business needs evolve.
- Participate in local government functions, meetings, and events to identify and engage key decision‑makers and influencers.
Sales Strategy & Execution
- Develop and execute regional sales plans to meet or exceed revenue, margin, and growth objectives.
- Increase new customer acquisition while expanding existing government accounts through upselling and cross‑selling.
- Maintain an active and healthy sales pipeline at a minimum of four times annual revenue targets.
- Prepare and deliver budgetary quotes, proposals, and product presentations aligned to agency needs and purchasing requirements.
Government Market Knowledge
- Maintain a deep understanding of government agency structures and department functions, including public works, police, fire, emergency services, and other municipal operations.
- Understand and navigate centralized and decentralized purchasing models, procurement processes, and government buying cycles.
Reporting & Performance Management
- Track and achieve defined activity metrics, including calls, emails, proposals, and meetings.
- Forecast sales accurately and present pipeline health, regional performance, and growth opportunities to senior management.
- Achieve defined KPIs related to sales volume, close rates, pipeline coverage, and conversion rates.
Product & Program Expertise
- Develop expert‑level knowledge of Generac products, systems, and sales programs.
- Serve as a trusted advisor to customers by effectively positioning Generac mobile solutions.
Minimum Job Requirements
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