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Sales Development Representative
Forma.ai · Toronto, Canada
About The Role
Join <Forma.ai>, a rapidly growing B2B SaaS company, as a Sales Development Representative. In this strategic role, you will be at the center of our growth engine, directly impacting pipeline, revenue, and our market reputation. You will work closely with Sales and Marketing to identify prospects, engage decision-makers, and turn interest into qualified sales opportunities. Enjoy unlimited vacation, meaningful compensation, healthcare benefits, and flexible working arrangements.
- Identifying and researching target accounts, engaging decision-makers, and turning interest into qualified sales opportunities.
- Executing personalized outbound outreach across various channels, testing and iterating on messaging to improve engagement.
- Qualifying prospects to understand their priorities, challenges, and potential fit for <Forma.ai>, and booking qualified meetings for Account Executives.
- 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
- Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
- Experience scaling outreach and leveraging automation while maintaining a high-quality touch
- Expertise in account-based strategies and highly personalized outreach
- Excellent relationship-building, communication, and executive presence
- Strong collaboration skills; experience working closely with GTM leadership
- Proven success engaging, qualifying, and generating sales opportunities
- Experience with high ACV deals and long sales cycles
- Experience talking to senior leaders at large organizations
- We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description
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