Senior Growth Marketing Manager (Paid Social & Creator Marketing)

Join Favor, a leading delivery service, as a Senior Growth Marketing Manager. In this role, you will lead influencer, affiliate, and paid social strategies to drive full-funnel acquisition. You will test and scale social channels, build and scale an always-on micro-influencer and affiliate program, and act as the primary point of contact for influencer and affiliate partners. You will also oversee creator promotional and discount strategies, measure campaign performance, and collaborate with product and engineering teams. The ideal candidate has 7+ years of experience managing social media channels and building influencer marketing strategies.

• Lead and execute Favor's influencer, affiliate, and paid social strategies to drive full-funnel acquisition.
• Drive channel planning across paid social platforms, define and chart the vision for Favor’s paid social strategy.
• Build and scale an always-on micro-influencer and affiliate program, leveraging <Impact.com> to optimize the program.

• The ideal candidate is a strategic, relationship-driven marketer who knows how to operationalize influencer content into a high-volume performance channel, working closely with creative, analytics, and integrated marketing to maximize growth
• Experience with measurement tools (MMP and Media Mixed Modeling)
• Individual contribution with opportunity to grow the team in the future
• Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs
• 7+ years of demonstrated experience managing social media channels with experience in building out influencer marketing strategy
• Leverage AI to increase productivity, including elevating creative briefs or data analysis
• Bachelor’s degree
• Strategic thinker, able to map channel investment and strategy to business goals
• Have great work ethic, stay positive and drive solutions forward
• You have worked for DTC brand(s) with aggressive acquisition goals
• You are able to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking
• You are a social expert who understand how to build relationships with influencers and affiliates and turn creator content into a growth engine
• You have excellent communication skills and the ability to work effectively across departments
• Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work