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数字营销管培生（保利和润-湖北）-秋招(J29638)

Poly Developments · 湖北省·武汉市

Imported listingfull-time8 days ago

About The Role

  • 1、矩阵建设：负责项目在抖音、视频号、小红书等媒体平台的账号矩阵搭建与日常运营，包括账号定位、IP打造、创意策划及内容宣发。
  • 2、内容策划：追踪平台热点，结合地产行业特性挖掘项目核心卖点，参与视频脚本撰写与图文策划，具备较强网感与线上传播敏锐度。
  • 3、出镜表现：具备较强的镜头表现力，对新媒体获客充满热情，可出镜担任直播主讲人或短视频口播达人，参与打造个人IP与项目IP。
  • 4、数据复盘：具备一定的数据敏感度，协助线上投放管理与效果复盘，以数据反馈辅助内容、素材及投放策略的迭代优化。
  • 5、AI应用：乐于学习并运用主流AI工具（如Deepseek、即梦、Sora等），提升工作效率。
  • 1、2027 届应届本科或硕士毕业生，广告学、传播学、播音主持、网络与新媒体等相关专业优先；
  • 2、镜头表现力强、表达能力优秀，热爱新媒体传播，具备网感；
  • 3、具备数据意识，熟悉或愿意学习AI辅助内容创作、数据分析工具；
  • 4、首年到基地集中培养，能接受地点灵活调配者优先。

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