Conversion Rate Optimisation Manager
ThreeTrader · Malaysia
About The Role
ThreeTrader is looking for a Conversion Rate Optimisation Manager to improve performance across the digital customer journey—from landing-page engagement to account registration, verification and first-time deposit.
This role will own the experimentation roadmap and turn customer behaviour, qualitative research and performance data into measurable conversion improvements.
Key Responsibilities
- Own the CRO strategy and experimentation roadmap across websites, landing pages and onboarding journeys.
- Analyse customer behaviour across acquisition, registration, KYC, deposit and account-activation stages.
- Identify friction points using analytics, heatmaps, session recordings, surveys and customer feedback.
- Develop testable hypotheses based on potential commercial impact.
- Plan and manage A/B and multivariate tests covering messaging, layout, forms, navigation, trust signals and calls to action.
- Work with designers, developers and copywriters to produce and launch test variations.
- Improve mobile conversion performance and page usability.
- Optimise landing-page experiences by audience, campaign, market and traffic source.
- Partner with the Product team to improve registration, verification and deposit flows.
- Ensure experiments are statistically valid and properly measured.
- Maintain a central record of hypotheses, tests, results and learnings.
- Translate successful experiments into permanent product and website improvements.
- Ensure all changes comply with regulatory, legal and brand requirements.
- Promote a structured experimentation culture across marketing and product teams.
- 5+ years of experience in CRO, growth, digital product or performance optimisation.
- Proven experience managing structured A/B testing programmes.
- Strong understanding of web analytics, customer funnels and experimental design.
- Experience with GA4, Google Tag Manager, heatmapping and testing platforms.
- Ability to interpret data and translate insights into practical design or content changes.
- Strong understanding of UX, landing-page design, copy hierarchy and mobile usability.
- Experience working with designers, engineers, analysts and compliance stakeholders.
- Familiarity with HTML, CSS or front-end development is advantageous.
- Experience in fintech, financial services, trading, SaaS or another regulated digital business is highly desirable.
Ideal Profile
You combine analytical discipline with strong customer and creative judgment. You can distinguish a real conversion improvement from short-term statistical noise and understand that success means producing more qualified, verified and funded clients—not merely increasing clicks.
- Competitive salary and performance-based bonus
- Opportunity to own and shape creative direction in a high-growth market
- A collaborative, international team culture with flat hierarchy
- Modern office in Taichung with flexible working arrangements
- Professional development budget and access to industry tools and resources
- The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space
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