Beauty Marketing Director - Must bilingual in Korean

1. Brand Marketing & Strategy

• Lead overall brand marketing strategy and execution across multiple beauty brands
• Develop annual marketing plans aligned with brand positioning, sales objectives, and growth priorities
• Lead new brand and product launch strategies across the US market
• Develop integrated marketing campaigns across digital, social, influencer, PR, experiential, and offline channels
• Ensure consistent brand positioning, messaging, and visual identity across all consumer touchpoints
• Partner with global and brand headquarters to localize marketing strategies for the US market

1. Channel Marketing & Retail Activation

• Lead channel marketing strategies for major US national retail accounts
• Develop retailer-specific marketing programs, product launches, and promotional campaigns
• Plan and execute in-store activations, events, sampling, pop-ups, and other consumer engagement programs
• Manage and optimize retail marketing calendars and channel-specific marketing investments
• Partner closely with B2B Sales teams to support retailer growth and sell-through
• Build strong working relationships with retailer marketing and merchandising teams

1. Field Marketing Team Management

• Lead and manage the field marketing organization and strategy
• Develop field activation programs to increase brand awareness, consumer engagement, and retail sell-through
• Establish field team KPIs, operating guidelines, training programs, and performance management processes
• Coordinate field activities across key retail markets and store locations
• Monitor field execution and evaluate program effectiveness and ROI

1. Marketing Performance & Cross-Functional Leadership

• Manage annual marketing budgets and allocate resources across brands and channels
• Track marketing KPIs, campaign performance, and ROI
• Analyze consumer, retailer, and market insights to optimize marketing strategies
• Partner closely with Sales, Brand, Creative, E-commerce, Supply Chain, and Finance teams
• Lead, coach, and develop Brand Marketing and Channel Marketing team members
• Present marketing strategies, performance, and key initiatives to senior leadership

MUST Fluent in Korean/English

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 8–10+ years of marketing experience, preferably within the beauty industry
• Strong experience in both Brand Marketing and Channel/Retail Marketing
• Experience leading and managing Field Marketing teams or retail activation programs
• Experience working with major US beauty and national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, etc.) strongly preferred
• Experience managing multiple brands and integrated marketing campaigns
• Strong understanding of the US beauty consumer and retail landscape
• Proven experience managing marketing budgets and measuring marketing ROI
• Strong leadership, communication, analytical, and project management skills
• Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred
• Ability to work effectively in a fast-growing and entrepreneurial environment
• Ability to work full-time on-site at our Irvine, California office
• All your information will be kept confidential according to EEO guidelines.