Marketing Communication Lead

Responsibility：

Brand Communication

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• Own communication strategy and calendar for Royal Canin Brand.
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• Lead creative and execution of brand-level communication plans (umbrella messaging), and brand communication strategy across the Pet Owner Journey.
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• Build strong brand equity and drive brand awareness through brand communication, marketing strategy, and integrated marketing activities.
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• Local point of contact with the global on RC brand communication
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• Manage related budgets, and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy

Digital Assets Management

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• Build a digital Hub and manage all brand and digital assets, including but not limited to Weibo, WeChat, and other social media platforms.
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• Champion the global Media Key Beliefs and be able to implement them in the local market effectively.
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• Create a cross-functional understanding of media developments, issues, and trends that inform and influence Mars’ perspective
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• Lead development of optimal brand-specific media strategies and plans
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• Drive improvements in ROI on brand media investment
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• Lead the setting up of the digital assets management governance process, such as video.

Social Media Operation

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• Own communication strategy in social media
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• Lead creative and execution of social media operation, including brand account, PGC social recommendation, UGC, negative buzz mitigation, and platform collaborations
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• Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation
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• Lead social content strategy development and planning
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• Social influencer management
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• Incubation of associate ambassadors, professional KOLs, and KOS, etc.
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• Brand social profiling creation and amplification

Requirement

• Bachelor's degree or above in Marketing, Business, or related field.
• At least 12 years+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading-edge understanding of new media opportunities.
• Excellent interpersonal, communication, and influencing skills; ability to collaborate with different stakeholders, including pillar marketing, global/regional stakeholders, and external agencies.
• Ability to think strategically and drive sales and marketing alignment to a vision.
• Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts.
• At least 5+ years of experience in managing teams; proven ability to engage, motivate, and develop people.
• Good English communication in both written and spoken.