Founding GTM Lead

About the Role

This is a founding go-to-market role at an early-stage generative AI startup building next-generation models for human-centered image and video creation. You will own end-to-end GTM execution, working directly with the founding team to turn product capability into commercial traction and build the repeatable playbook from scratch. It is a high-ownership, high-autonomy position that will shape early customer relationships, feedback loops, and market positioning.

What You'll Do

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• Own early GTM execution across community, content, partnerships, and targeted outreach.
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• Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
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• Recruit and organize participants for ongoing product research and user testing.
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• Drive early commercial conversations, demos, pilots, and structured feedback channels.
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• Collaborate with product leadership on positioning, messaging, ideal customer profile, and pricing.
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• Provide clear, structured market feedback to accelerate product decision-making.
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• Track the competitive landscape of generative AI creative tools, workflows, and user expectations.
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• Represent the company externally with credibility, strong EQ, and confident storytelling.

What We're Looking For

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• 4 to 8 or more years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
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• Proven experience in at least one motion: B2B partnerships and sales (pilots, early deals) and/or B2C growth (community and creator funnels).
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• At least 3 years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
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• 1 to 2 or more years of hands-on exposure to generative AI products and workflows, with AI tools used as part of daily GTM work.
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• Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM and outbound sequences from scratch.
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• Experience closing mid-market deals while simultaneously building the GTM playbook.
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• Strong product-led growth expertise, ideally from a collaborative or creative tools motion.
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• Individual-contributor orientation suited to a founding role, with the ability to scale a revenue motion over time.
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• Existing network and relationships within the creative industry are a strong plus.
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• Comfortable operating independently in ambiguous, early-stage settings and selling something still being built.
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• US-based candidates must not be located in the Pacific Time Zone; New York is ideal.
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• Visa sponsorship is available where applicable.

Compensation & Benefits

Base salary: $150,000 to $185,000 USD annually (maximum base up to $200,000 depending on experience). Equity participation is expected for a founding role. Visa sponsorship is available where applicable.

Location

Fully remote, with a preference for New York, NY (or broader US Eastern/Central time zones) or Western Europe (Zurich or Warsaw). Occasional travel required.