Platform Product Marketing Manager

Join Workday as a Platform Product Marketing Manager, where you'll drive the strategy and go-to-market efforts to establish Workday as a platform company. You'll create a coherent narrative that connects Workday's platform capabilities and work closely with various teams to ensure consistency and credibility. Your success will be measured by the impact on narrative adoption, market perception, and field effectiveness.

• Conduire et faire évoluer le récit de la plateforme Workday pour les audiences clés, notamment les CIO et CTO.
• Effectuer des recherches sur le marché, la concurrence et les clients pour comprendre les défis auxquels sont confrontés les CIO et CTO.
• Collaborer avec les équipes marketing, commerciales et de développement produit pour assurer la cohérence du récit de la plateforme.

• 8–10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product
• Familiarity with developer personas and AI platform products is a strong plus
• Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI, developer tooling, integration, and security to hold a credible conversation with a CTO, even without hands-on engineering depth. Familiarity with developer personas and AI platform products is a strong plus
• Strong executive presence and communication: trusted to represent the platform story to senior product and company leadership, genuinely curious about where the platform story needs to evolve next, and proactive about closing gaps
• Skilled at cross-functional orchestration without formal authority: able to align Product Marketing, Product Management, DevRel, Field Marketing, and Sellers around one narrative, and keep that alignment on track as the narrative and priorities shift