Social Media Specialist

Join haddock as a Social Media Specialist, where you'll be responsible for building and managing our presence on Instagram, TikTok, and LinkedIn. This role requires a genuine passion for the hospitality industry and a desire to create a community of hospitality professionals. You'll have real ownership of the channels, the budget, and the freedom to experiment with new ideas. The ideal candidate has 3-5 years of experience in social media, a strong understanding of the platforms, and a background in the hospitality industry.

• Own and manage haddock's presence across Instagram, TikTok, and LinkedIn, building a community of hospitality professionals.
• Create and execute disruptive campaigns that engage the audience, utilizing trends and innovative content strategies.
• Analyze performance metrics and report on campaign outcomes, using insights to inform future strategies and improve engagement.

• A portfolio of things you actually made, and at least one that took off
• Analytical enough to read your own numbers without being told what they mean
• You've built a community or an audience of your own
• Curious, fast and autonomous. Allergic to "let's do what everyone else does"
• Editing chops (CapCut, Premiere, Figma or equivalent) and a good eye for a hook
• 3-5 years running social for a brand, agency or as a creator
• Real fluency in the platforms: what performs where, and why
• Comfortable in front of a camera, or good at finding the people who are. Fearless
• Native or fluent Spanish and solid English
• You know hospitality from the inside, you've worked at a restaurant, a kitchen and emphatize with the sector
• Experience with paid social, or working alongside a performance team
• B2B or SaaS experience, though we care far more about instinct than sector
• Comfortable using LLMs to create and report