Senior Product Marketing Manager

Join AppFollow as our first dedicated Senior Product Marketing Manager. In this hands-on role, you'll be responsible for product positioning, launches, and internal communication. You'll work closely with the CEO, Product, Marketing, Sales, and Customer Success teams. Your success will be measured by feature adoption, case studies published, and qualified pipeline from product launches.

• Posicionamiento y mensajería del producto, liderando el trabajo con el equipo de liderazgo para definir quiénes somos, qué hacemos mejor que los competidores y cómo se refleja eso en nuestro mensaje.
• Liderar cada lanzamiento de características desde el lado del marketing, desde el inicio del desarrollo hasta la ejecución de la campaña, y medir el éxito en términos de oportunidades creadas y cuentas activadas.
• Ser la fuente de verdad interna para cada producto y característica, manteniendo una descripción actual y en lenguaje sencillo de lo que hace, quién es su público, por qué supera a las alternativas.

• Data. Comfortable reading funnel and campaign data, building a spreadsheet and defending a conclusion
• AI-native. You use Claude, ChatGPT and similar tools daily and build your own workflows on top of them: aggregating call feedback, maintaining product knowledge, drafting content. We expect you to plug into our internal integrations (Fathom, HubSpot, Guru, Salesforce, Amplitude, Canny) and keep the product knowledge base the most current thing in the company
• Way of working. Proactive. You pick up what's broken without waiting for a launch date or a request from Sales, and you're comfortable saying "this is what we're not doing."
• Communication. Fluent English, strong writing. Another language (Spanish, Portuguese, Russian) is a plus. Comfortable presenting at webinars and events as a public face for the product
• Experience. 5+ years in B2B SaaS product marketing, most of it in startups where you did the work yourself. You've launched products, owned positioning and worked side by side with sales. Experience in mobile apps, ASO or gaming is a strong plus, as is knowing how both product-led and sales-led motions work
• Video production skills (Screen Studio, CapCut) are a plus, not a requirement