Growth Marketing Manager

**Allow us to introduce ourselves**

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over **260 employees** spread across **13 countries** (we’re remote-first), 2600+ international clients, delivering research from **+190 markets,** globally.

Want to be a part of the Appinio movement? **🚀**

Here at Appinio, we value **transparency** **in our recruitment process**, and we've created a blog to share what to expect during each step of our journey together:**[here](https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process)**

**Your mission as a Growth Marketing Manager**

We are looking for a Growth Marketing Manager to build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts and dormant clients into high-value opportunities.

**A few words about the team**Our Spanish team is fast-moving, highly collaborative and supportive, and we love momentum. We work hard to push the needle, but we do it as a tight-knit group.
We are hands-on, quick on our feet and always ready to test creative ideas to keep our growth trajectory high while having a great time doing it.

**What you’ll be doing**

• Build target account lists, map key stakeholders and support Account-Based Marketing initiatives together with Sales.
• Drive commercial activation around owned and third-party events, from pre-event outreach to post-event follow-up and opportunity creation.
• Reactivate dormant or underdeveloped accounts to unlock new business potential.
• Design outbound sequences, commercial angles and follow-up campaigns for priority accounts and industries.
• Adapt global Marketing initiatives to the Spanish market and connect them with local commercial priorities.
• Track meetings, opportunities and pipeline generated through events and marketing-led activities.
• Improve commercial discipline and pipeline visibility across these initiatives.

**You will thrive in this role if**

• You bring 4–7 years of experience in B2B commercial activation, field marketing, demand generation, ABM or consultative agency environments. Good understanding of market research is a super plus.
• You are a natural dot-connector who combines a hands-on execution style with creative commercial thinking.
• You understand how to use Account-Based Marketing principles, events and targeted outreach to open doors at priority accounts.
• You are comfortable working closely with Sales and contributing directly to pipeline generation.
• You are quick to learn, adapt fast to changing priorities and enjoy working in a high-energy team.

This is not a performance marketing role or a traditional BDR position.

**What’s in it for you?**

• **Flexibility Policy** - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• **Temporary work from abroad -** If you're based in the EU, you can work outside your country of residence for up to 180 days per year
• All the hardware you need and **your own MacBook**
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our **Co-working spaces**

**Additional role details**

• This is a **fully remote position** open to candidates based in Germany, the UK, Portugal, the Netherlands, and Spain
• This role will report directly to our General Manager for Spain

**Our interview process**

• Screening Call with the Talent Acquisition team
• Hiring Manager Interview
• Case Study Interview
• Reference Check
• Offer

**Kind reminder:** Please ensure that your application is submitted in English.

*This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.*

*Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.***Please read our privacy policy [here](https://www.appinio.com/en-gb/privacy).**

**Learn more about us:**

[ <appinio.com>](https://appinio.com/)[ LinkedIn](https://de.linkedin.com/company/appinio-gmbh)[ Xing](https://www.xing.com/companies/appiniogmbh)[ Kununu](https://www.kununu.com/de/appinio)[ Instagram](https://www.instagram.com/appinio)