Narrative Writer

We are looking for a master storyteller who understands that the first 5 seconds of a video can make or break a campaign. Our ads aren't just commercials; they are serialised micro-dramas. We need a Narrative Writer who can craft compelling backstories, high-stakes openings, and "hooks" that stop the scroll and keep the audience glued to the screen.

Key Responsibilities

Write

• 10–30 second narrative "hooks" or backstories
• that lead seamlessly into our micro-drama episodes.

Quickly

• establish stakes, motivations, and conflicts
• that make the audience care about the characters instantly.
• Analyze performance data to understand which narrative tropes are working and pivot your writing style accordingly.
• Work closely with the performance marketing team to ensure the narrative aligns with visual pacing and conversion goals.
• Stay ahead of digital storytelling trends to engage the audience with new creative ideas.

Requirements

Minimum

• 3 years of experience
• in scriptwriting for digital-first content, preferably within
• digital entertainment, OTT platforms, or high-growth D2C brands.
• Proven ability to write short-form content that captures attention immediately (Short films, viral reels, or YouTube storytelling).
• A deep understanding of
• "The Hero’s Journey," "Open Loops," and emotional triggers
• (betrayal, revenge, underdog stories, etc.).
• Must be able to work from our
• Bangalore office
• to collaborate with the creative team in person.
• Bonus Points if you have worked on “Micro-Drama” apps.
• Fluent Hindi communication is mandatory (spoken).

Why Join Us

• High-ownership role
• with direct impact on growth.
• Opportunity to shape the ad narrative engine of a fast-scaling consumer brand.
• Collaborate directly with Viralo’s leadership to define and scale the creative direction for ads.