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内容/达人增长运营专家(J21744)

Hello (Hellobike) · 上海市

Imported listingfull-timeabout 1 month ago

About The Role

  1. 搭建并管理达人合作体系（KOL/KOC/达播/分销），覆盖建联、筛选、SOP、追踪、复盘；
  2. 以转化为核心，优化「曝光→进店/进房→支付→完单」漏斗，盯支付新客、支付CAC、完单率；
  3. 配合产品与品牌节点策划达人campaign，自己出Brief、审脚本和成片，把内容接到可转化的利益点和履约事实；
  4. 优质达人素材二次分发（投流、端内、达播/商户素材池），与投放、直播共用归因，避免拍完即扔；
  5. 拓展垂类意见领袖长期合作，盯竞品达人/达播打法，自己定佣金规则、分层标准和复投机制；
  6. 持续探索内容撬动增长的路径，持续通过内容建设产品心智。
  1. 5年以上达人/KOC/团购达人/达播/分销操盘，有本地生活、到店、出行或电商成交闭环案例；
  2. 熟悉抖音达人生态（来客/星图/团购/达播），小红书或快手至少精通其一；能独立谈判、设计返佣与追踪；
  3. 会拆漏斗、算CAC/ROI，有过从「铺量」到「按转化筛选再加流」的经验；
  4. 能写Brief、控脚本与合规口径；理解本地履约生意；
  5. 加分：自建达人库、智能招募钱效优于机构、内容创业经验/IP管理经验等。

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