Social Media Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. #LI-LF1 Come join the largest baking company in the world and our family of 20,000 associates nationwide! Top Reasons to Work at Bimbo Bakeries USA:Salary Range: $78,600 - $102,200Annual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company Match Position Summary:The Manager, Social Media – Non-BBU Brands is responsible for end-to-end oversight, governance, and execution of social media activities across all non-BBU brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards.This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses. Key Responsibilities:Social Media Governance & OversightOwn end-to-end governance of social media activity across all non-BBU brands (e.g., Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)Establish and enforce standard operating procedures for social media engagement, posting, and response managementMaintain control and visibility over all published and scheduled contentLegal & Regulatory Review-Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting-Ensure adherence to:Advertising and promotional regulationsBrand guidelinesAllergen, health, and product claim requirements-Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals-Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)Content Review, Scheduling & Posting-Review and approve all social media content prior to publication-Manage content calendars, scheduling, and posting cadence across brands-Ensure alignment with:Active campaigns and promotionsSeasonal initiativesProduct launches and marketing activations-Coordinate with agencies to ensure timely execution and accuracy of content-Maintain centralized oversight of posting responsibilities to ensure accountabilitySocial Listening, Monitoring & Engagement-Oversee real-time monitoring of social media platforms for:Brand mentionsConsumer inquiries and complaintsEmerging trends and viral content-Ensure timely, accurate, and brand-appropriate responses to consumer interactions-Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action-Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately.Front-Line Team Enablement & Communication-Ensure the Consumer Relations team is fully informed of:Approved messaging and statementsActive promotions and campaignsViral trends and required response language-Develop and distribute response templates, FAQs, and guidance documents-Provide real-time updates when messaging changes or new risks emerge-Partner with training teams to ensure consistent execution by front-line associatesEscalation Management & Risk MitigationTriage, assess, and escalate high-risk social media interactionsCoordinate with cross-functional teams (Legal, Quality, Safety, Marketing) on sensitive issuesEnsure all escalations are handled with urgency and properly documentedEstablish escalation protocols and ensure adherence across all teamsCross-Functional Collaboration-Serve as the central hub connecting:Marketing and Brand teamsLegal and RegulatoryConsumer RelationsExternal agencies (Ensure alignment across all stakeholders on messaging, timing, and response strategy-Support campaign launches, influencer events, and brand activationsLeadership Competencies:Strong judgment and risk assessmentAttention to detail and accuracyAbility to operate in high-pressure, real-time environmentsProactive communication and leadershipData-driven decision makingOwnership and accountabilityEducation and Work History:Bachelor’s degree or equivalent experience4+ years of relevant experience requiredExperience in Social Media Management or Consumer RelationsStrong knowledge of social media platforms and engagement strategiesExperience working with legal/compliance review processesProven ability to manage high-volume, fast-paced environmentsStrong written communication and brand voice management skillsExperience working with agencies and cross-functional teamsThe physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.