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社媒主管

Chimelong Group · 广东省·广州市

Imported listingfull-time9 days ago

About The Role

  1. 社媒策略制定：结合品牌定位、营销目标与社媒平台特性，制定社媒推广策略及内容规划；
  2. 社媒项目管理：根据品牌各节点板块社媒方案完成项目统筹、落地执行与复盘优化工作；
  3. 达人合作统筹：负责达人合作全流程推进与管控，制定达人合作策略及机制，完成账号评估招募、脚本、拍摄等执行工作；
  4. 数据回收分析：跟进内容数据加热控流，回收并分析社媒营销数据，提炼优化方向，协助优化内容规划。
  5. 本科及以上学历，市场营销/广告/传播/新媒体等相关专业，3年以上社媒推广或达人合作经验；
  6. 熟悉小红书、抖音平台运营规则、生态玩法及达人合作模式，有个人自媒体账号运营成功案例优先；
  7. 具有较强的网感与创意，善于捕捉热点，能独立策划选题与内容创意；
  8. 逻辑清晰、结果导向，具备良好的沟通表达、组织协调与执行能力。

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