Senior Integrated Media and Digital Communication Strategy

About The Role

Job Purpose:
As a team, drive and execute the Integrated media strategy and impel aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.
CONSUMERS

To continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions

INTERNAL TEAMS

Collaborate with pr & business team, be a trusted partner to achieve the objectives together
Key contributor to the POE integrations

MEDIA MARKET

On top of the evolving media trends and define the implications for the house
Test and Learn new approach to enhance media efficiency and innovations

W hat you can bring to the team
Person Specifications:
Academic / Professional Qualifications/Work Experience

Experience required: 15+ years media industry experience (Strategy media planning, Insights & analytics preferred)
Good understanding in audience/ media planning to 360 touchpoints/ omni channel platforms/ digital eco-system in the context of holistic P/O/E integration and communications
Good communication, organization, analytics skills, in spoken and written Chinese and English language
Agency side: Proven record in account lead, strategy lead, managing multiple brands business is preferred
In-house side: Strategic media planning experience for multiple product lines is preferred
Luxury brand media experience is preferred
Mainland China working experience is a must

Key Interactions / Stakeholders:
INTERNAL

Report to Head of Integrated Media and Digital Communication Strategy
Local Communication teammates (PR/Event)
Key Interactions beyond Local Communications Team: Head of Marketing (Managers) of different Divisions
Global/region media/division team

EXTERNAL