Marketing and Dealer Engagement Coordinator

The Marketing and Dealer Engagement Coordinator position drives buyer and seller attendance, manages digital outreach, and supports weekly wholesale car sales at a small auto auction.
Position Overview

• Job Title: Marketing & Dealer Engagement Coordinator
• Type: Full-Time
• Reports To: Auction General Manager / Owner
• Core Focus: Combining digital marketing, social media, and proactive dealer outreach to boost vehicle consignment (sellers) and bidder turnout (buyers).

Key Responsibilities

Dealer Outreach & Relationship Management

• Make outbound calls, texts, and emails to active and inactive local dealers to promote upcoming weekly sales, featured inventories, and special events.
• Maintain accurate records of dealer communication.

Digital Marketing & Promotions

• Monitor and maintain digital marketing content across all platforms, including website, mailing lists, and analytics to keep information up to date.
• Plan and execute weekly emails, text blasts, and social media posts (Facebook, Instagram) highlighting run-list and featured cars.
• Update the auction website or inventory posting boards with upcoming sale details.
• Design simple promotional flyers, digital banners, and signage for special themed auction days.

Sale Day Execution

• Support in-lane promotional activities, giveaways, or customer appreciation events.
• Gather content (photos/videos of top-selling or unique cars) for future social media and marketing features.

Coordinate and Plan special events
Qualifications & Skills

• Experience in marketing, inside sales, customer service, or the automotive/dealership industry.
• Communication: Excellent verbal, and written communication skills with a friendly, people-first attitude.
• Tech Skills: Comfortable using social media platforms, email marketing tools, basic graphic design software (like Canva), and CRM databases, etc.
• Work Style: Self-starter who can juggle fast-paced sale-day tasks while managing steady administrative follow-up.

Benefits:

• Paid time off (after 6 months)
• Sales Incentive inclusion
• Healthcare package (Medical, Vision, Dental)

MKSAA reserves the right to revise or change job duties and responsibilities as management requires. This position description does not constitute a written or implied contract of employment. This description is not all inclusive.