Social Copywriter
Emergent Labs · Bengaluru, India
About The Role
<p>Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.</p>
<p>Since our public launch, we've crossed <strong>$130M in Annualised Revenue</strong> and grown to <strong>over 10M users across 190+ countries</strong>, who have built <strong>12M+ applications</strong> on Emergent. We're backed by <strong>Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.</strong></p>
<p>We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by <strong>repeat founders, Olympiad medalists, IIT & IIM alumni,</strong> and leaders from <strong>Google, Amazon, and Dropbox.</strong></p>
<p>We're hiring builders who want ownership, speed, and impact at global scale.</p>
<p><strong>The Role:</strong><br>About 70% of our users have never coded before. They are small business owners, solo founders, and operators who had an idea and no engineer to build it with. We are hiring a writer to run the words across our social channels. You will write the day-to-day content that goes out on Instagram, TikTok, YouTube, X, and LinkedIn: short-form video scripts, captions, on-screen text, threads, community posts, and replies from the brand account.</p>
<p>Most of our audience is in the US and Europe. You should be comfortable writing for those markets without needing anyone to explain the reference. This is a full-time role based in Bangalore, reporting to the Head of Brand and Marketing.</p>
<p><strong>What You'll Do:</strong></p>
<ul>
<li>Write short-form video scripts and captions for Instagram, TikTok, and YouTube on a daily cadence</li>
<li>Write posts and threads for X and LinkedIn</li>
<li>Spot trends, formats, and news moments early and turn them into content while they are still relevant, usually within 48 hours</li>
<li>Decide which trends are worth joining and which ones to leave alone</li>
<li>Build content ideas that people want to participate in, share, or argue with, rather than only consume</li>
<li>Run the brand account's replies and comment sections</li>
<li>Find real users who have built something with Emergent and turn their stories into content</li>
<li>Work with the design and video team so scripts are written for what can actually be produced</li>
<li>Track what worked, share it with the team, and change the approach when the numbers say so</li>
</ul>
<p><strong>What We're Looking For:</strong></p>
<ul>
<li>At least 5 years writing and managing content for Instagram, TikTok, YouTube, X, and LinkedIn</li>
<li>A body of work that performed, with the numbers to show it</li>
<li>Strong understanding of internet culture in the US and Europe</li>
<li>Ability to work fast and make calls without waiting for sign-off</li>
<li>Comfort writing differently for each platform</li>
</ul>
<p><strong>Benefits and Perks:</strong></p>
<ol>
<li>Daily Meals: Lunch and Dinner provided</li>
<li>Family Insurance: 5 Lakhs worth of coverage for you and your family</li>
<li>Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed</li>
<li>Flexible Working Hours: Work arrangements that fit your life and commitments</li>
</ol>
<p>Let's build the future of software together.</p>
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