Senior Director, Social and Creative Strategy
SALT XC · Toronto, Canada
About The Role
<p style="margin: 0in; font-family: Helvetica; font-size: 11.0pt; color: black;"><span style="font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">ROLE: SENIOR DIRECTOR, SOCIAL & CREATIVE STRATEGY</span></p>
<p style="margin: 0in; font-family: Helvetica; font-size: 11.0pt; color: black;"><span style="font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">DEPARTMENT: CREATOR & SOCIAL</span></p>
<p style="margin: 0in; font-family: Helvetica; font-size: 11.0pt; color: black;"><span style="font-weight: bold; font-family: arial, helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">LOCATION: TORONTO, HYBRID ONSITE</span></p>
<p><strong>COMPANY OVERVIEW</strong></p>
<p><span data-contrast="none">Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.</span></p>
<p><span data-contrast="none">Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.</span></p>
<p><span data-contrast="none">We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.  </span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":0,"335559739":0}"> </span></p>
<p><strong>ROLE OVERVIEW</strong></p>
<p class="s4"><span class="s3">We are looking for a hybrid<span class="Apple-converted-space"> </span></span><span class="s3">social</span><span class="s3"><span class="Apple-converted-space"> </span>strategist who balances creative vision with deep analytical rigor to guide our social and creator-led initiatives. In this role, you will act as the strategic engine for client accounts—building sharp social playbooks, scoping complex programs,<span class="Apple-converted-space"> </span></span><span class="s3">consulting and collaborating with internal teams<span class="Apple-converted-space"> </span></span><span class="s3">and translating performance data into clear creative direction</span><span class="s3"><span class="Apple-converted-space"> </span>and effective strategy</span><span class="s3">.<span class="Apple-converted-space"> </span></span></p>
<p class="s4"><span class="s3">We are looking for someone who understands social because they<span class="Apple-converted-space"> </span></span><span class="s3">have actively helped shape brands’ social presences, understand how to identify culturally relevant opportunities, kn</span><span class="s3">ow how to source strategic creator partners, cultivate communities, and evolve a brand’s social approach in real time based on data<span class="Apple-converted-space"> </span></span><span class="s3">and insights.</span></p>
<p class="s4"><span class="s3">You will consult closely with our influencer execution team on strategy and creator alignment (without managing day-to-day execution</span><span class="s3">) and provide strategic and creative leadership to our internal social and creator teams</span><span class="s3"><span class="Apple-converted-space"> </span>The ideal candidate blends high-level brand strategy with</span><span class="s3"><span class="Apple-converted-space"> </span></span><span class="s3">srong</span><span class="s3">creative insights, deep platform<span class="Apple-converted-space"> </span></span><span class="s3">knowledge</span><span class="s3">, cultural curiosity,</span><span class="s3"><span class="Apple-converted-space"> </span></span><span class="s3">and<span class="Apple-converted-space"> </span></span><span class="s3">advanced measurement fluency to prove business impact.</span><span class="s3"><span class="Apple-converted-space"> </span>You should have a point of view on where social is going – not just where it has been – and be excited to help both Salt and our clients push the boundaries of what brands can do in the space.</span></p>
<p class="s4"><strong>RESPONSIBILITIES</strong></p>
<p class="s4"><strong><span class="s2">Strategic Planning & Client Advisory</span></strong></p>
<div class="s6">
<ul>
<li><span class="s3">Develop comprehensive social playbooks, channel architectures,<span class="Apple-converted-space"> </span></span><span class="s3">audience strategies,<span class="Apple-converted-space"> </span></span><span class="s3">and creative frameworks for client accounts.</span></li>
<li>Turn complex brand briefs, cultural shifts,<span class="Apple-converted-space"> </span><span class="s3">platform behaviours,<span class="Apple-converted-space"> </span></span><span class="s3">and audience insights into actionable, provocative creative briefs.</span></li>
<li>Identify culturally relevant niches, communities, behaviours, and emerging opportunities where brands can credibly participate and create disproportionate impact.</li>
<li>Develop concise, compelling POVs on emerging social behaviours, platform changes, cultural trends and industry shifts, helping clients understand what is changing, why it matters, and how they can stay ahead of the curve.</li>
<li>Partner with account and executive leads to build clear scopes of work (SOWs), define deliverables, and estimate strategic/creative resource allocation.</li>
<li>Serve as a senior strategic voice in client presentations, campaign launches,<span class="Apple-converted-space"> </span><span class="s3">client advisory conversations,<span class="Apple-converted-space"> </span></span><span class="s3">and pitch initiatives.</span></li>
</ul>
</div>
<p class="s4"><strong><span class="s2">Analytics, Measurement & Reporting</span></strong></p>
<div class="s6">
<ul>
<li><span class="s3">Guide brands through the full lifecycle of building and cultivating a social presence, from defining the initial strategy and content/platform model through ongoing optimization, experimentation, and growth. </span></li>
<li>Design robust measurement frameworks and KPI models tailored to client goals across brand awareness, engagement, and conversion.</li>
<li>Own<span class="s3"><span class="Apple-converted-space"> </span>and oversee</span><span class="s3"><span class="Apple-converted-space"> </span>monthly, quarterly, and post-campaign reporting—synthesizing data from social listening, native analytics,<span class="Apple-converted-space"> </span></span><span class="s3">paid performance data,<span class="Apple-converted-space"> </span></span><span class="s3">and attribution tools into clear executive summaries.</span></li>
<li>Look beyond topline metrics to understand why content is or is not working, and train teams to do the same.</li>
<li>Build a culture of test-and-learn across client work, using performance signals to sharpen creative output in real time.</li>
<li>Extract actionable insights from performance data to directly inform future creative iterations and strategic pivots.</li>
</ul>
</div>
<p class="s4"><strong><span class="s2">Creative Support & Influencer Consultation</span></strong></p>
<div class="s6">
<ul>
<li><span class="s3">Bring a strong social and performance-led POV to creative conversations</span></li>
<li>Consult with and advise the dedicated influencer team on campaign strategy, target creator personas, and content themes to ensure strategic alignment (hands-off on logistics and campaign management).</li>
<li>Partner with creative teams to advise on<span class="Apple-converted-space"> </span><span class="s3">creative social strategy</span><span class="s3"><span class="Apple-converted-space"> </span>on active programs.</span></li>
<li>Guide and support internal social content creators, videographers, and editors to ensure output stays grounded in platform best practices and strategic goals.</li>
<li>Evaluate emerging platforms, viral trends, and AI-assisted creative workflows to continuously elevate agency output.</li>
</ul>
<p><strong><span data-contrast="none">EXPERIENCE & QUALIFICATIONS</span></strong></p>
</div>
<ul class="ul1">
<li class="li1"><strong>Experience:</strong> 8+ years in social strategy, creative strategy, or digital analytics within an agency or high-growth brand environment.</li>
<li class="li1"><strong>Measurement Expertise: </strong>Advanced fluency with social analytics tools, social listening platforms, and performance reporting frameworks; proven ability to turn raw data into narrative insights.</li>
<li class="li1"><strong>Strategic Versatility: </strong>Direct experience authoring client-facing social playbooks, creative briefs, and campaign scoping models.</li>
<li class="li1"><strong>Consultative Approach:</strong> Proven ability to advise dedicated execution teams (e.g., influencer management, production) without needing to own project logistics.</li>
<li class="li1"><strong>Creative Mentorship:</strong> Experience coaching and inspiring internal content creators to elevate their output while maintaining strategic discipline.</li>
</ul>
<p><strong><span data-contrast="none">PERKS & BENEFITS THAT SET US APART</span></strong><span data-contrast="none"> </span> </p>
<p><span data-contrast="none">We don’t just talk about balance, growth, and culture, we build for it: </span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":280,"335559739":280}"> </span></p>
<ul>
<li><strong><span data-contrast="none">Work-Life Flexibility:</span></strong><span data-contrast="none"> Hybrid setup, up to 28 paid days off and winter holiday shutdowns</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Comprehensive Coverage:</span></strong><span data-contrast="none"> Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Growth-Driven Culture:</span></strong><span data-contrast="none"> Dedicated Salt Days, top-tier learning access, and formal leadership development. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Celebration-First Mentality:</span></strong><span data-contrast="none"> Legendary team trips, seasonal socials, and Salt Swag that reps your squad. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Real Rewards:</span></strong><span data-contrast="none"> Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Culture of Belonging:</span></strong><span data-contrast="none"> DEI programs, active ERGs, and a workplace where every voice counts. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
</ul>
<p><strong><span data-contrast="none">WHAT WE STAND FOR</span></strong><span data-contrast="none"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559738":160,"335559739":80}"> </span></p>
<ul>
<li><strong><span data-contrast="none">Salt of the Earth:</span></strong><span data-contrast="none"> We lead with humility, honesty, and heart—always. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Do What’s Right:</span></strong><span data-contrast="none"> No shortcuts. We choose integrity over ease, every time. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Earn Your Salt:</span></strong><span data-contrast="none"> We roll up our sleeves, chase results, and celebrate the journey. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Make Things Better:</span></strong><span data-contrast="none"> We’re solution-seekers, always pushing for smarter ways forward. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
<li><strong><span data-contrast="none">Seek Different Perspectives:</span></strong><span data-contrast="none"> Diversity fuels our thinking. Inclusion drives our impact. </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":220,"335559739":220}"> </span></li>
</ul>
<p><em><span data-contrast="auto"><span data-ccp-props="{"134233117":true,"134233118":true}"><span class="TextRun SCXW230067778 BCX0" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW230067778 BCX0">The </span><span class="NormalTextRun SCXW230067778 BCX0">anticipated</span><span class="NormalTextRun SCXW230067778 BCX0"> annual base salary range for this position is $150,000–$160,000. Individual compensation within this range is </span><span class="NormalTextRun SCXW230067778 BCX0">determined</span><span class="NormalTextRun SCXW230067778 BCX0"> based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range </span><span class="NormalTextRun SCXW230067778 BCX0">represents</span><span class="NormalTextRun SCXW230067778 BCX0"> the expected base salary for this role and does not include other elements of SALT’s total rewards program.</span></span><span class="EOP SCXW230067778 BCX0" data-ccp-props="{}"> </span></span></span><br><br>Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.</em></p>
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