Senior Marketing Executive - Customer Engagement

Hybrid working (2 days per week in the office)
We make health happen
We're looking for a Senior Marketing Executive to join our Customer Engagement team, supporting the delivery of marketing campaigns and customer communications across Bupa's health insurance customer base. This is a fantastic opportunity for a commercially mindedindividualwho enjoys managing projects from brief through to execution and working across a broad mix of channels.
You willsupport the planning and delivery of customer engagement campaigns designed to increase customer value,retentionand product usage.
You'llcollaborate closely with internal stakeholders, datateamsand Bupa's in-house creative studio, developing clear briefs and ensuring all communications areaccurate, compliant and customer focused.
Whatyou'llbe doing
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Delivering customer engagement campaigns across multiple marketing channels.
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Managing projects frominitialbrief through to execution and performance analysis.
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Supporting the launch of new products,propositionsand customer benefits.
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Creating and optimising customer lifecycle communications.
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Developing engaging health and wellbeing content plans.
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Working with data teams to define audience segmentation and targeting strategies.
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Briefing and collaborating with internal creative and studio teams.
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Monitoring campaign performance andidentifyingopportunities for improvement.
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Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
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Ensuring all communications meet FCA and financial promotions requirements.
What you will bring:
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Around 2-5 years' marketing experience in a commercial environment.
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Experience managing marketing campaigns and multiple projects simultaneously.
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Exposure to customer engagement, CRM, lifecyclemarketingor content marketing.
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Experience across channels such as email, digital,socialor direct marketing.
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Strong stakeholder management and communication skills.
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A data-driven approach with the ability to measure and optimise campaign performance.
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Excellent organisational skills and attention to detail.
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Experience working within a regulated environment such as insurance, financial services,healthcareor another compliance-led sector.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial,socialand environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
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25 days holiday, increasing through length of service, withoptionto buy or sell
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Fixed TermBenefitsallowance
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An enhanced pension plan and life insurance
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Various other benefits and online discounts
Why Bupa?
We’rea health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave,caringand responsible in everything we do.
We encourageall ofour people to “Be you at Bupa”,wechampiondiversity, and we understand the importance of our peoplerepresentingthe communities and customers we serve. That’swhy we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets theminimumcriteria for the role.We’llmake sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
If you require informationregardingthis role in an alternative format, please email: [email hidden]
Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Bupa Place