Head of Digital Technology

The Head of Technology will lead the end-to-end architecture, engineering, and technical operations for a multi-brand, multi-region digital commerce ecosystem built on Salesforce Commerce Cloud (SFCC), Salesforce Service Cloud (SFSC), Salesforce Marketing Cloud (SFMC), Composable Storefront (Headless), SAP ERP, OMS, and several third-party systems. This role is responsible for driving technology strategy, ensuring platform scalability, managing cross-functional engineering teams, and partnering with Product & Business stakeholders to deliver high-quality digital experiences.
The ideal candidate is a hands-on technology leader with deep experience in SFCC (SFRA + Headless/SCAPI/SLAS),Customer Identity and Access Management, Composable Architecture, API-first integrations, cloud-native architectures, and enterprise systems like SAP S/4HANA, OMS (Order Fulfilment), PIM, Payment Gateways, CDN/WAF, Analytics Platforms, and more.
Strategic Roles and Responsibilities
Technology Leadership & Strategy

• Own and evolve the digital commerce technology vision, roadmap, and execution strategy.
• Align technology initiatives with business growth, omni-channel expansion, and customer experience goals.
• Drive innovation across headless commerce, MACH architectures, API-first integrations, and cloud-native platforms.
• Act as the senior technology advisor to business, product, and commercial stakeholders.
• Ensure the timely and on-budget completion of technological requirements of the Al Tayer Digital Commerce.
• Manage cross-functional teams, taking them from concept to production, while remaining involved from a hands-on technical standpoint.
• Define standards and standard operating procedures that govern the technology operations of the Al Tayer Digital bringing consistency and resilience to the technical infrastructure.

Architecture Ownership

• Own enterprise architecture across SFCC (SFRA & Headless), SCAPI/SLAS, Composable Storefronts (MRT/PWA), SAP ERP, OMS, PIM, middleware, and mobile platforms.
• Establish and govern architecture standards covering APIs, integrations, caching, performance, security, and resilience.
• Lead Architecture Review Boards (ARB) and approve Technical Design Documents (TDDs), integration patterns, and solution designs.
• Ensure platforms are scalable and resilient for peak trading events and high-growth markets.

Functional Roles and Responsibilities
Platform & Delivery Ownership

• Own delivery across all digital commerce platforms including catalog, pricing, promotions, checkout, payments, customer identity, order lifecycle, and post-order operations.
• Lead release management, environment strategy, realm migrations, and CI/CD pipelines.
• Ensure engineering excellence through code quality, testing, automation, and performance optimization.
• Drive continuous improvement in deployment velocity, reliability, and operational maturity.
• Lead strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of all web-based services.
• Lead the product development from a technical standpoint and design the technical architecture, create and deliver specifications for software development and requirements for systems integration

Integration & Enterprise Systems

• Oversee end-to-end integrations with SAP S/4HANA, OMS, PIM, loyalty, payments, logistics, and analytics platforms.
• Ensure data accuracy and consistency across systems using real-time APIs, event-driven architectures, queues, and batch processes.
• Own integration governance, error handling, fallback strategies, and business continuity planning.

Security, Performance & Compliance

• Define and maintain strong security posture across platforms (PCI-DSS, GDPR, KSA PDPL, OWASP).
• Own performance engineering including load testing, CDN/WAF strategy, cache optimization, and monitoring.
• Act as escalation point for P0/P1 incidents, leading root cause analysis and post-incident improvements.

People & Engineering Leadership

• Lead and grow cross-functional teams including SFCC, BE, Mobile App (Native/Flutter), BAU Team, QA, DevOps, and integration engineers.
• Build a high-performance engineering culture focused on accountability, quality, and continuous learning.
• Coach and mentor leaders and engineers, supporting career development and succession planning.
• Lead hiring, performance management, and capability development aligned with future-state architecture.

Third-Party Integrations Management

• Lead strategy and integration with:

o Payment gateways (Checkout.com, Apple Pay, PayPal, Tabby,Tamara, etc.)
o Fraud systems (reCAPTCHA v3, Risk scoring, Fraud rules)
o Loyalty, Marketing clouds, CDP
o Product reviews (Bazaarvoice), AR/VTO integrations
o Search providers (Algolia, Einstein)
o Notification systems (Email/SMS/Push)
o Logistics partners (Shipments, AWB APIs)
•Ensure compliance for regional regulations(UAE, KSA PDPL, GDPR).
Stakeholder & Vendor Management

• Partner closely with Product, UX, Marketing, Operations, Finance, and Commercial teams.
• Manage strategic vendor and partner relationships including Salesforce, system integrators, and technology providers.
• Own technology budgeting, forecasting, and vendor performance management.
• Manage relationships with Salesforce CSM, Account Executives, Architects, and TAMs.

Performance, Security & Compliance

• Define and maintain:

o Security posture (OWASP, PCI-DSS, KSA PDPL, GDPR)
o Load & performance testing strategies
o Cache strategies to achieve high HIT ratios
o WAF rules, bot mitigation, rate limiting
o API security (OAuth, access control, revocation)

• Lead P0 incident handling, root cause analysis, and post-mortems.

Data, Analytics & Optimization

• Enable data-driven decision-making through analytics platforms, dashboards, and observability tooling.
• Support measurement of conversion, performance, stability, and customer experience KPIs.
• Drive optimization initiatives based on insights from data, monitoring, and customer behavior.

Education/Certification and Continued Education
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Master's in computer science, or other Engineering
Years of Experience
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10+ years in Commerce Technology leadership, with at least 5+ in SFCC Knowledge.
Skills
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•Strong expertise in:
o SFCC SFRA & Headless (SCAPI, SLAS)
o Composable architectures (MACH)
o SAP/S4 ERP and OMS integrations
o CDN, WAF, Cloudflare, bot protection
o High-volume, multi-region eCommerce systems
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Hands-on experience with:
o JavaScript, NodeJS, SFCC ISML/Jobs/OCAPI/SCAPI
o Integrations (REST, SOAP, GraphQL)
o CI/CD pipelines
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Proven experience writing Technical Design Documents, performing code reviews, defining architecture.
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Salesforce certifications:
SFCC Architect, B2C Developer, B2C Architect, Service Cloud, Integration Architect
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Experience with:
o MACH Alliance platforms
o AI/LLM-driven personalization
o Mobile apps (Flutter + SCAPI)
o PWA Kit / MRT
Languages
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English
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Arabic (desirable)
Additional Requirements
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Strong leadership and team-building abilities.
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Outstanding communication and stakeholder management skills.
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Ability to simplify complex technical concepts for non-technical audiences.
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High ownership mindset; thrives in fast-paced environments.
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Problem solver with excellent decision-making skills