Founding Growth Lead

Join Pallet as a Founding Growth Lead, where you will be responsible for owning and improving the company's digital marketing engine. You will work across various channels, including paid acquisition, email, website optimization, content distribution, ABM, and emerging channels such as SEO and AEO. You will also help build the marketing operations foundation behind these programs and manage contractors and specialized partners. This is a remote position with a range of benefits, including health, vision, and dental coverage, flexible PTO, and equity for all staff.

• Améliorer le moteur de marketing numérique de Pallet, y compris l'acquisition payante, l'email, l'optimisation du site Web, la distribution de contenu, et les canaux émergents.
• Construire la fondation des opérations marketing derrière ces programmes, y compris l'automatisation, l'attribution, le suivi du site Web, et le reporting.
• Gérer les programmes de marketing numérique payant qui créent un pipeline d'entreprise qualifié.

• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience marketing enterprise technology with a sales-led buying process
• Experience at a rapidly growing startup or a top-tier university background
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Experience across several channels, including paid digital, email, website, and content
• Evidence of fast career progression and strong learning ability
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Depth in at least one channel and the ability to learn adjacent channels quickly