Paid Search Manager

Join Huel, a fast-growing brand focused on providing great products. As a Paid Search Manager, you will own and scale our Google media activity, shape the strategy, lead experimentation, and develop your direct report. You will be responsible for campaign management, analytics, commercial awareness, signal design, feeds, demand generation, growth, automation, branding, management, and experimentation. The ideal candidate will have 5+ years of relevant experience, strong analytical skills, and a passion for Huel and its mission.

• Campaign Management & Strategy: Own the development, deployment, and optimisation of our Google media strategy across Search, Performance Max, Demand Gen, and Shopping, in every market we trade in.
• Analytics: Reporting and optimisation, including in-depth analysis of LTV, CPA and ROI of all activity, ensuring maximum efficiency.
• Management: Manage a direct report to deliver outstanding results and performance, and contribute to achieving the acquisition, revenue, and customer LTV targets across key markets.

• Optimising backend product feeds and dealing with enterprise client level budgets
• Life at Huel is always changing. We work within a growth mindset, so you’ll be someone who is quick to learn and can develop new skills and be proactive to changing trading patterns
• A working knowledge of paid social. Demand Gen sits right on the line between search and social, and creative that works on Meta usually teaches you something about what works on Google
• A passion for us and what you do! Paid search is critical to gaining new customers and growing our brand globally. You’ll need to think like a Hueligan and understand what we want to achieve
• You can brief video creative, read asset-level performance, and tell a weak hook from a weak audience
• Strong analytical skills and experience using analytics platforms such as GA4 and Heap will be essential. I know we mentioned it already but we really are a data-driven business!
• The ideal candidate will already have around 5+ years of relevant hands-on experience managing multi-market Google Search, Google Shopping and Demand Generation campaigns for an agency, ad-tech or high-growth business
• Ideally, you’ll have some experience managing or mentoring others, with the ability to support their development and help them grow
• You’ll be self-sufficient and fully competent with flawless execution of campaign management
• And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!