Head of Marketing (U.S)

Join Tracksuit as the Head of Marketing for the U.S. In this role, you will be responsible for building the Tracksuit brand, generating pipeline, and driving market impact. You will develop and evolve the regional marketing strategy, represent Tracksuit externally, and build the regional marketing function from scratch. You will work closely with global teams and revenue teams to drive commercial outcomes and create strong feedback loops between customers, prospects, and marketing functions. Success in this role will be measured by brand growth, pipeline generation, and market impact.

• Responsable de la construction de la marque Tracksuit, de la génération de pipeline et de l'aide à la conquête de la catégorie aux États-Unis.
• Identification des opportunités, influence sur la stratégie, représentation de Tracksuit à l'extérieur et construction de la fonction marketing régionale à partir de zéro.
• Responsable des résultats marketing pour le marché américain, en tant que leader senior du marketing aux États-Unis.

• You're a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say
• You're both strategic and hands-on: You know when to lead from the front and when to dive into execution. In a scaling business, you need to do both, and you love that
• You're a builder at heart: You enjoy creating things from scratch and scaling what works. You don't wait for permission, you see an opportunity and go after it
• You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations
• You're commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share, not just impressions and engagement
• You're comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn't any and thrive in the chaos
• Experience developing marketing strategy: and translating it into successful execution
• 8–15+ years of marketing experience: ideally with a mix of B2B and B2C
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion
• Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships
• Strong leadership potential: and the ability to influence across functions and levels of seniority
• Data-driven decision making: you use customer insight and market intelligence to inform your approach
• Strong commercial acumen: and a deep understanding of how marketing drives business growth
• Don't tick every box? If you've got the right attitude and most of the experience, we'd still love to hear from you. Some of our best Trackstars didn't fit a traditional mould
• Experience building or leading regional/international marketing teams
• Experience speaking publicly, building communities, or developing thought leadership
• Existing network within the marketing, agency, or brand ecosystem
• Understanding of brand tracking, market research, or marketing measurement
• Background in B2B SaaS marketing, particularly in martech or insights/analytics
• Experience helping scale a business in the US market