PR Manager

Join PMG, a leading consumer marketplace for pet adoption. As our first dedicated PR Manager, you will be responsible for shaping the narrative around our commitment to animal welfare and responsible pet ownership. You will leverage data to create compelling stories, build relationships with journalists, and drive our PR strategy across multiple markets. This is a unique opportunity to make a meaningful impact in the pet industry while working in a flexible and supportive environment.

• Construire et exécuter un calendrier éditorial pour le groupe, en planifiant par marché autour des accroches saisonnières.
• Transformer les données de notre marché en histoires publiables, en identifiant les tendances de prix et de demande.
• Devenir le bureau de presse de PMG, en établissant des relations avec les journalistes et en gérant les demandes de presse.

• 5+ years in PR, communications or journalism, preferably in-house, with coverage in national or major regional media that you personally landed. Data journalism experience is a strong plus
• A track record of building stories out of data rather than distributing press releases. You can spot the angle a journalist will want before they ask, and you are comfortable enough with spreadsheets and dashboards to find it yourself and sanity check a number before a reporter does
• Able to operate as a team of one: briefing agencies and freelancers and holding them to account, rather than managing staff beneath you
• Daily, active use of AI tools such as Claude or ChatGPT for research, drafting, localisation and workflow automation. You think in terms of how to leverage yourself through AI, not around it, with a clear view of what to automate and what stays human
• Native-level English, written to a standard that needs no editing before it reaches a journalist
• Have the mindset of a hands-on builder rather than a delegator
• Value clarity, candour and collaboration
• Are excited by the challenge of scaling one of Europe's most impactful consumer marketplaces
• Believe process serves outcomes, not the other way around
• Experience running consumer surveys with panels or survey tools
• Experience in a reputation-exposed marketplace, such as pets, dating, gambling, fintech or the gig economy, or in a category under active regulatory or campaigner scrutiny
• Digital PR fundamentals: earned links, newsjacking, syndication