Campaign Operations Specialist

At Apple, new ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you can accomplish! Apple is looking for an individual to join Worldwide Marketing team to deliver successful direct marketing / transactional emails, push notifications and outbound communications.

## Description

As a Campaign Operations Specialist, you'll own the end-to-end execution of direct marketing campaigns — email, push and others — on behalf of Product Marketing and Retail in China. You'll design audience segments, build automated workflows, and ensure every message is relevant, personalized, and compliant with China's privacy and regulatory landscape and is meeting required Apple standards.

This role is deeply cross-functional. You'll partner with teams across Worldwide Product Marketing, Marketing Communications, AppleCare, Engineering, Legal, Privacy, Compliance, Regulatory, Retail, IS&T, and Services to bring campaigns from concept to customer. You'll also serve as a bridge between global strategy and local execution, adapting Apple's marketing to China's unique platforms, regulations, and cultural context.

## Minimum qualifications

4+ years of experience in marketing campaign operations

Fluent in Simplified Chinese and English (written and verbal)

Working knowledge of messaging best practices across email, push, and SMS

Hands-on experience with complex audience segmentation and campaign automation

Working experience with Snowflake procedures and Vertica database systems

Advanced proficiency in writing and adjusting SQL queries

Understanding of China's email marketing regulations, including PIPL and local anti-spam laws

Familiarity with China's social commerce and messaging platforms (e.g., WeCom, Douyin, Xiaohongshu) and how they fit into broader user engagement strategies

Comfortable working across regional and global teams in a fast-paced, matrixed environment

Able to balance multiple projects concurrently and cut through ambiguity to communicate strategy clearly

Strong written and verbal communication skills, with confidence presenting to audiences ranging from team members to senior leadership

## Preferred qualifications

2+ years gathering business requirements and working with platform teams to scope and implement new features

Deep experience in China's digital marketing landscape — including cultural nuances, local platforms, and messaging ecosystems — with a track record of tailoring campaigns for diverse local audiences

Expert-level SQL proficiency; experience with Python or other scripting languages strongly desired

Strong background querying and manipulating large datasets for analytical purposes

Hands-on experience with Snowflake, Apache Doris, and Vertica database systems, complemented by a basic knowledge of Alibaba Cloud computing.

Ability to translate complex analysis into clear, actionable insights for business stakeholders

Experience structuring campaign A/B and multivariate testing for optimal learning

Basic understanding of HTML and Velocity templating

Familiarity with statistical weighting and sampling techniques

Proficiency in Excel and Tableau for reporting and dashboarding

Working experience with major China email providers (e.g., QQ Mail, NetEase)

Strong storytelling ability — can build a narrative around data to influence decisions