Growth Marketing Specialist, STG China

POSITIION SUMMARY

This is to look for a Growth Marketing Specialist, taking charge of designing, executing, and optimizing customer-centric, and result-driven marketing events, activations and experiments, in order to drive and unlock growth. This role is required to work closely with sales, product management, regional marketing teams; and meet up with real customers to make true impact. Demand generation and Marketing generated Leads & Funnels are how we measure success.

Under Ralliant, we value growth mindset, encourage learning by doing, and inspire creativity. As marketers, we promote extraordinariness over mediocracy.

ESSENTITAL DUTIES AND RESPONSIBILITIES

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Lead in event scheduling, planning and execution that are tied with marketing master plan, seeking for ways and experiments to continuously improve campaigns ROI and efficiency

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Collaborate with internal and external content/design agencies, to develop high-converting landing pages, ads and other digital campaigns, by proactively using AI tools to experiment and improve

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Manage and improve corporate websites and social media

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Explore new media, and new approaches to engage and interact with target customers, so as to improve visibility and enhance brand awareness

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Identify and try new-customer acquisition channels and methodologies

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Drive marketing experimentation to improve persona-based customer experience with our brand and target new products, in order to improve conversion

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Manage and coordinate offline marketing activities, including trade shows, customer activations, and channel promotions

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Coordinate the development of sales enablement tools by leveraging well-established brand value proposition and customer insights

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Build up KPI dashboards, applying visual management to track results and drive continuous improvement

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Stay on top of transformative marketing new trends, emerging AI techniques and tools, to build muscle and secure our competitiveness in the long run

QUALIFICATIONS

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• Bachelor’s degree in Marketing, Communications, Business, or a related field.
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• +2 years of experience in marketing communications, preferably in B2B, or technology-related industries.
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• Proven experience in content creation and campaign development
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• Familiarity with digital marketing tools, social media; obsession with AI adoption
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• Proficient in MS Office (PPT, Excel, Word); experience with Adobe Creative Suite or similar tools is a plus
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• A Plan-Experiment-Learn-Improve mentality, building hypotheses then validating with data
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• A Growth mindset, passionate with making changes and doing things differently
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• Strong project management skills, with influencing power and self-motivation to proactively lead and collaborate in a cross-functional and international organization
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• Good verbal, written, and communication skills in English