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ZT
业务管理岗(J12919)
Zhejiang Tailong Commercial Bank · 浙江省·杭州市·上城区
About The Role
1、负责对公客群(企业+企业主)深度研究,建立客户画像、需求分析、行为洞察等,输出多渠道、多产品、多触点标准化立体作业打法和营销策略;
2、制定对公客群“规划-盘点-触达-转化-进阶”作业链路,并推动在各层级的实践落地;
3、监测分析对公客群经营数据,不断总结提炼优秀案例,输出客群sop,并推动业务和模式落地;
4、充分调研同业情况、一线痛点、客户需求,提出产品、服务、流程等的优化和创新方案;
1、本科及以上学历,具备3年以上银行金融行业营销相关工作经理,深刻理解小微企业和企业主客群特点、客户需求以及一线业务痛点;
2、具有较强的业务推动和落地能力;
3、工作尽职负责,沟通协调能力强,能有效的进行跨部门协同;
4、熟悉办公软件,有一定的数据统计和分析能力。
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