Digital Marketing Intern, Travel Retail

YOUR MISSION_________
Work with Travel Retail APAC Regional Digital Marketing team to drive growth within e-Travel Retail (e-retail, e-trade and social media).
Support the development and execution of Dior Travel Retail’s WeChat Mini Program

• Support the upload and update of content and campaign assets within the WeChat Mini Program
• Conduct research on WeChat Mini Program best practices, trends and competitor activities relevant to the Travel Retail environment
• Support user testing and implementation of new features and digital projects within the WeChat Mini Program

Facilitate the execution and optimization of Dior’s digital presence across e-retailers

• Manage and maintain product assortment, product information and pack shots across all e-retailers, ensuring all information and assets are accurate and up to date
• Adapt digital assets using Adobe Photoshop to formats as required
• Monitor Dior’s and competitors’ presence across e-retailer sites, and report on key digital trends and best practices

Digital Operation Support

• Manage purchase orders, invoices and administrative duties
• Organize and maintain digital files, campaign materials and supporting documentation

WHO YOU ARE _________

• Able to commit at least 6 months full time internship from Dec 2026/Jan 2027 to Jun 2027
• University student or fresh graduate who wishes to gain in-depth knowledge in digital marketing, with exposure to a leading luxury beauty brand – the House of Dior
• Competent in Adobe Photoshop, Microsoft PowerPoint and Excel, with the ability to independently execute basic creative adaptations and digital assets
• Excellent fluency in English is required. Proficiency in Chinese is preferred, as the role involves regular communication with regional stakeholders and handling documents in Chinese, including reviewing, copywriting and translating
• Previous experience or exposure in E-commerce, project management, WeChat ecosystem or digital paid media is an advantage
• Good understanding of best practices across social platforms, including WeChat, Little Red Book, Instagram, Facebook and more
• You have a creative mindset with strong luxury and business acumen
• You are highly motivated and a fast learner, with strong attention to detail
• You enjoy teamwork and have a positive attitude, with good project management and communication skills
• You are digitally savvy, organized, open-minded, agile and energetic, and eager to work in a multicultural environment