Manager Consumer Marketing - PwD Affirmative Position

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

ABOUT THE ROLE

ConsumerExperience &Innovationisa core marketing roledesignedtobuildandadvanceconsumermarketingcapabilitywithinLillyBrazil. The Managerworkswithinternalpartners— brandteams, globalteams,andsubjectmatterexperts — aswellasexternalpartnersincludingcreativeagencies,mediaagencies,andtech &healthstart-ups,actingastheownerandleaderofprojectstodevelopandexecuteindustry-leading,holisticconsumermarketingstrategiesgroundedindeepcustomerinsight.

Weareseekingastrategicandcreativeindividualwhobringsaninnatemotivationtobeontheleadingedge—toshapethefutureandcreateexperiencesthatmaketheunimaginablepossibleforourcustomers. Inthisrole,youwilldevelopandexecuteconsumer-centricstrategiestodrive brandawareness,engagement,andloyaltyamongpatientsandhealthcareconsumers,playingapivotalrole inshapinghowLillyconnectswithend-usersacrosstheregion.

WHAT YOU'LL DO

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• Developandimplementcontent-drivencampaignsaimedateducatingpatientsandencouragingthemtoseekmedicaltreatment.
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• Innovateapproaches forpatientinteraction,includingthecreationofnewsolutions, digitalecosystems,andcollaborationinitiativesinthefieldofpatientengagement.
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• GuidebrandteamsinidentifyingconsumerinsightsbycollaboratingwithMarketResearchandCreativeAgencypartners,ensuringthemostrelevantinsightsinformoverall brandstrategy.
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• Leadthedevelopmentofconsumermessagingandactivelycollaboratewithagenciesonthecreationofcreativeplatforms.
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• Driveideationanddevelopmentofnovelstrategiestoreachandsupportcustomers—includingopportunitiesin digitalhealth—basedonbusinessneeds.
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• Developsocial mediapartnershipswithplatforms, digitalKOLs,patientorganizations,andothercollaboratorstopromotediseaseawarenessandeducation.
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• Monitorcampaignmetricsandadjustparameterstocontinuouslyenhanceoverallimpact.
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• FormulateandexecutetheoperationalPatientEngagementplaninalignmentwiththebroaderpatientengagementstrategy.
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• Assistbrandteamsinshapingconsumermarketingstrategies,includingtargetsegmentselection,PatientJourneydevelopment,anddefinitionofCriticalSuccessFactors.

WHAT WE'RE LOOKING FOR

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• Minimum3yearsofrelevantmarketingexperienceinconsumer-relatedstrategyandtacticdevelopmentwithinmultinationalcompanies.
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• Experienceleadingormanagingmulti-layeredprojectsinvolvingcross-functionalandcross-nationalworkinggroups.
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• Solidexperienceworkingwithandmanagingcreativeagenciesandothervendorpartners.
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• Tacticmeasurementandanalyticsexperience.
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• AdvancedEnglish—abilitytocollaboratewithglobalcounterpartsacrossmultinationalbackgrounds.
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• Strongunderstandingofdigitalandmultichannelmarketing,includinghands-onexperiencewithdigital toolsandsocial mediaplatforms.
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• Solidprojectmanagement skills,includingexperiencedevelopingandleadinginitiativesintheabsenceofset procedures.
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• Bachelor'sdegreein Marketing, BusinessAdministration, Communications,orrelatedfield.

ABOUT LILLY BRAZIL

LillyhasbeeninBrazilfor over80years,bringinginnovativemedicinesthatmake a realdifferenceinpeople'slives.Ourcultureisbuiltonintegrity,excellence,andrespectforpeople—boththepatientsweserveandthecolleaguesweworkalongside.Wearecommittedtobuildingadiverseandinclusiveworkplacewhereeveryonecanthrive.Wewantourpeopletogrow,havefun,andwin— forpatients.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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