Senior Social Lead - Strategy & Growth

Join Entain, a global leader in betting, gaming, and interactive entertainment. As a Senior Social Lead, you will drive business growth through a strategic social media approach that connects product evolution, customer behavior, and cultural relevance. This hybrid role requires a strong background in social, growth, or integrated marketing, with a focus on data-driven decision-making and cross-functional collaboration.

• Translating business priorities into a coherent social strategy across organic, creators, and paid amplification.
• Orchestrating agencies, creators, and cross-functional stakeholders to build social as an intelligence function.
• Setting and defending the KPI framework that ties social to business impact, and leading creator and influencer strategy as a growth lever.

**What we're looking for:**

• Experience in social, growth or integrated marketing roles, with at least 3 leading teams or major workstreams
• Proven track record of running social as a P&L-adjacent function — you can show how your work moved business KPIs, not just engagement metrics
• Strong fluency in data: cohort analysis, attribution logic, funnel diagnostics, CRM/CDP concepts. You don't need to build the dashboards, but you need to read them better than the analyst
• Experience briefing creative and agencies from a hypothesis, not a vibe
• Comfort operating across Product, CRM and Media stakeholders — you've done this, not just talked about it
• Sharp judgment on creators and culture, with the discipline to measure both
• iGaming, sports, fintech, marketplaces, e-commerce or DTC backgrounds preferred. Regulated industry experience is a plus
• Portuguese native or fluent; English working proficiency

• **What this role is NOT**
• *Read this carefully before applying.*

• Not a pure influencer marketing profile
• Not a community manager or editorial-only role
• Not a role focused primarily on aesthetics, trends or creative direction
• Not a communications-driven role disconnected from business KPIs
• Not a profile that relies on agencies for strategic thinking
• Not a purely branding-oriented social lead
• Not someone whose success metric is engagement rate
• Not a reactive social operator waiting for campaigns to arrive
• Not a siloed social media specialist disconnected from Product or CRM
• Not a traditional "social calendar" management role

## Additional Information

If your strongest case for this role is the content you've made, the creators you know, or the communities you've built — this is probably not the right fit. If your strongest case is how you've made social move a business, let's talk.

**Why Sportingbet, why now**

Social is no longer one of many marketing levers for us — it's the layer where brand preference, product discovery and sponsorship payoff are decided. This role exists because we are done treating social as downstream of strategy. We want it upstream.

Diversity and equal opportunities

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.