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MO
Director of Integrated Marketing
Moloco · Texas, United States
About The Role
Join Moloco as the Director of Integrated Marketing, where you'll be the strategic architect and leader for one of our core audience segments. You'll own the integrated marketing plan, define segment strategy, develop audience-focused campaigns, and drive alignment across Product, Marketing, Sales, and Field teams. This role requires a full-stack marketer with strong strategic skills, business fluency, and credibility with senior stakeholders.
- Définir et posséder le plan de marketing intégré pour un segment de clientèle, en alignant la stratégie sur des résultats commerciaux clairs.
- Diriger l'équipe interfonctionnelle pour s'assurer que les thèmes, les moments clés, la stratégie de contenu et les éléments de marketing ciblé sont alignés.
- Établir des partenariats de niveau pair avec les leaders de produit, de vente et de marketing régional, en vous positionnant comme un partenaire stratégique.
- 8+ years B2B marketing, with at least 4 years leading integrated campaigns or audience strategy functions at a high-growth tech company (not just contributing—owning the full motion)
- Comfortable with strategic budget allocation decisions and ROI management
- Built modern, aspirational brands that buyers connect with (Notion, Stripe, Figma, Canva, Intercom—not legacy enterprise)
- Built or formalized marketing processes and integrated campaign motions in fast-moving environments
- Strong ABM and demand generation experience; familiar with tools like 6sense, HubSpot, Salesforce, Demandbase
- Outcome focused. Set clear KPIs, build measurement frameworks, obsess over performance data, and optimize based on learnings
- Business fluent. You understand Moloco's business, can speak credibly with Product and Sales leaders about customer problems and market dynamics, and make strategic decisions with business logic
- Full-stack marketer. Comfortable owning brand-building, demand generation, ABM, and events simultaneously. You hold both brand and pipeline metrics
- Bias for action. Comfortable in ambiguity, move quickly, take ownership over outcomes. Builder mentality
- Narrative translator. Can take complex technical subject matter and turn it into compelling positioning for sophisticated B2B audiences
- Strategist. You think about narrative, audience priorities, and business impact first. You have a strong POV on what great looks like. You're comfortable pushing back with data and business logic
- AI fluent. Actively use AI tools to accelerate workflows, test messaging, and build campaigns faster
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