Analista de Growth & Mídia Pleno (CLT)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de Growth & Mídia Pleno (CLT) based in Brazil.

As a Growth & Media Analyst, you’ll play a key role in driving customer acquisition, conversion, and revenue through performance <marketing.You>’ll manage paid media campaigns across major platforms while connecting channel performance to the full customer journey.The role combines data analysis, experimentation, automation, and strategic thinking to identify opportunities for sustainable <growth.You>’ll use performance insights to optimize campaigns, audiences, creatives, offers, landing pages, and conversion <journeys.You>’ll also explore practical applications of AI to automate repetitive marketing tasks and improve the speed and quality of decision-making.Working in a fully remote environment, you’ll collaborate with Branding and Content teams while documenting experiments and learnings.This is an opportunity for a curious, hands-on professional to make a measurable impact in a fast-moving, data-driven marketing operation.

Accountabilities

• Manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads, including campaign creation, configuration, monitoring, optimization, and performance analysis.
• Manage the full acquisition funnel, connecting prospecting, conversion, and revenue through performance-oriented campaign structures.
• Monitor key performance indicators, identify bottlenecks, and recommend improvements across channels, campaigns, audiences, creatives, offers, and landing pages.
• Identify and prioritize Growth opportunities, develop hypotheses, and execute experiments designed to improve acquisition, conversion, and marketing efficiency.
• Plan, execute, and analyze tests involving creatives, audiences, messaging, bidding strategies, landing pages, and customer journeys.
• Develop and improve AI-supported workflows for media monitoring, alerts, performance analysis, insight generation, data organization, and ad variation development.
• Identify repetitive marketing tasks and opportunities to apply AI to increase operational speed, quality, and scalability, while maintaining human validation and data quality.
• Monitor market opportunities, including calendars, seasonal trends, commercial windows, and relevant market events, to inform campaign planning.
• Identify promising niches, audiences, products, and market contexts and propose targeted activations to capture growth opportunities.
• Collaborate with Branding and Content teams to develop and adapt creative assets based on media best practices, testing insights, and funnel requirements.
• Document analyses, hypotheses, test results, learnings, and recommendations to support continuous team improvement.

Requirements

• Previous experience operating paid media campaigns, whether within an agency, in-house marketing team, internship, or personal project environment.
• Basic to intermediate knowledge of Google Ads and Meta Ads, including campaign structures, objectives, audiences, pixels, and tags.
• Understanding of performance marketing and key metrics such as CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution, and reporting.
• Familiarity with Google Analytics 4 and spreadsheets such as Google Sheets or Excel for data analysis and performance tracking.
• Genuine interest in Growth, experimentation, marketing automation, and practical applications of artificial intelligence.
• Ability to analyze problems, prioritize opportunities, and translate data into concrete actions.
• Curious, organized, hands-on profile with a strong willingness to learn, experiment, analyze results, and document insights.
• Strong communication and collaboration skills, particularly when working across media, branding, content, and other marketing functions.
• Comfortable working in a remote environment with autonomy and accountability.

Benefits

• 100% remote work, with the flexibility to work from anywhere in Brazil.
• CLT employment contract.
• 40-hour workweek.
• National medical and dental insurance through SulAmérica, fully funded by the company.
• Wellhub or gym reimbursement.
• Sesc partnership with access to cultural and leisure activities.
• Access to Starbem, Avus, and Auster for health, well-being, psychological, financial, and legal support.
• Meal or food allowance through the iFood card.
• Home-office allowance through the iFood card.
• PLR according to applicable company rules.
• Extended maternity and paternity leave.
• Project recognition program with financial rewards.
• Childcare allowance.
• Full scholarship for undergraduate and postgraduate studies.
• Free unlimited access to a comprehensive exam-preparation learning platform.
• 70% discount on postgraduate and in-person undergraduate programs in Curitiba.
• Corporate learning and development through an internal academy.
• Study incentive programs supporting continuous professional development.
• Onboarding kit and work equipment provided.
• Christmas allowance.
• Baby kit for eligible employees and their families.
• Additional annual day off for mothers.
• School supplies assistance.
• Inclusion allowance for employees with disabilities.
• Pet health plan.
• Birthday day off.
• Life insurance.