Sr. Marketing Specialist, Brand IMP

Location: Onsite - Kohler, WI Opportunity The Sr. Marketing Specialist, as part of the KOHLER Kitchen Bath North America Brand IMP Marketing team, is responsible for supporting the development and execution of activation programs across new product launches, campaigns, events, and any other Go-To-Market activations. Specific Responsibilities Drives or supports brand management activations in accordance with the Annual Integrated Marketing Plan inclusive of brand plans, objectives, identity, execution of sales materials trainings, media/owned content development, and events, execution. Explores consumer, marketing trends and best practices to contribute towards planning marketing initiatives. Coordinates marketing activations across cross-functional teams to execute small/large brand marketing advertising campaigns. Develops, maintains, and manages Marketing activation calendar and timelines. Develops, manages, and tracks content needs across product launches and other marketing content development initiatives. Reviews brand communication materials to ensure marketing objectives and brand standards compliance. Supports KPI tracking, measurement and analysis of in-market performance across brand, business, and campaign metrics. Build templates for presenting data and insights in internal and external presentations. Supports/leads internal communications for campaigns marketing programming. Supports/leads organization of Marketing Team Meetings and Engagement initiatives.