Business Development Representative at Clera — Germany

About The Role

About the Role

This is an early-stage, hands-on Business Development Representative role on a small and fast-growing go-to-market team at a post-seed AI SaaS company serving the wholesale distribution industry. You will own prospecting end-to-end, help shape how the company sells into an underserved market, and get direct exposure to company-building and cross-functional decision-making from day one.

What You'll Do

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Own the prospecting pipeline from outreach to close via phone, email, and social media with wholesale decision-makers.
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Test and optimize outbound and inbound lead generation, iterating quickly and cutting what does not work.
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Become the internal expert on the product, the wholesale market, and customer needs in order to persuade rather than pitch.
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Independently research B2B prospects and build sales materials and presentations that resonate.
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Write and refine call scripts and communication templates, and share learnings through internal training sessions.
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Identify and adopt AI tools to move faster and experiment with new sales approaches.
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Take early ownership in shaping messaging, GTM strategy, and customer-facing processes.

What We're Looking For

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Some initial hands-on experience in SaaS sales and outbound prospecting across phone, email, and social channels.
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Ability to independently research B2B prospects and create compelling sales materials, presentations, scripts, and communication templates.
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Strong customer-facing persuasion skills: you genuinely enjoy talking to customers and can reliably move conversations forward.
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Tech-savvy with an interest in AI-enabled sales workflows and a willingness to experiment with new tools.
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Goal-oriented, resilient, and comfortable building from scratch without a fixed playbook.
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Fluent in both German and English, written and verbal.
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Interest in or exposure to industrial and wholesale customers is a plus.