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Senior Copywriter
Dentsu (Shanghai) Investment Co., Ltd. · Shanghai - Haisu Plaza, China
About The Role
The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.
Job Description
Key responsibilities
- Drafts narratives, scripts and storyboards, annotations and treatments
- Expresses ideas with clarity; on brand; on message and targeted to audience
- Presents ideas to the internal team
- Comprehends and understands brand continuity, brand guidelines and brand positioning
- Creatively supports the effective use of technology and its applications to solve business problems
- Contributes work to pitches
- Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
- Supports the execution of creative concepts together with Art Director at the direction of the creative director
Location
Shanghai - Haisu Plaza
Brand
Isobar
Time Type
Full time
Contract Type
Fixed Term Contract (Fixed Term)
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