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GTM Strategy & Growth Lead
Tricentis · London, United Kingdom
About The Role
Join a high-growth, pre-IPO software company as the GTM Strategy & Growth Lead. In this pivotal role, you will report directly to the Senior Director of GTM Strategy & Growth and partner with C-suite executives to shape the company's go-to-market strategy and growth roadmap. Your work will directly influence board-level decisions and company direction. Key responsibilities include market segmentation and strategic prioritization, articulating right-to-win levers, setting GTM direction, designing and optimizing the GTM coverage model, and supporting executive decision-making and strategic planning.
- Own and continuously refine the company’s segmentation framework, defining distinct customer groups based on use case, buying behavior, SAM, and structural attractiveness.
- Translate segmentation analysis into explicit GTM guidance — clearly defining where we lead through direct sales, scale via partners, pursue opportunistically, or intentionally deprioritize to maximize focus and return on capital.
- Design and optimize the GTM coverage model across direct, partner, and hybrid channels. Allocate cross-functional resources to priority segments to maximize win probability, revenue concentration, and long-term economic return while structurally reducing cost of sale.
- Strong technical proficiency with SQL, PowerBI, and data lake environments
- Self-directed work style with excellent prioritization and stakeholder management skills
- Demonstrated success managing multiple concurrent projects in fast-paced environments
- BA/BS degree (MSc or higher strongly preferred)
- 5+ years of experience in top-tier strategy consulting (MBB or equivalent strongly preferred), with additional industry experience a plus
- Proven ability to communicate complex analyses to C-level executives
- Advanced skills in PowerPoint and Excel, including financial modeling
- Familiarity with sales operations, revenue metrics, and go-to-market frameworks
- Experience in B2B SaaS or software companies
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