Specialist, Digital Content

The Opportunity

As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance.

You’ll work across disciplines – UX, product, marketing and CRM – to craft clear, compelling and user-centered content that informs, engages and converts.

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.

Note: This isn’t marketing position – it’s a content design role. You’ll be working within a product team and a firm understanding of UX heuristics is essential.

Candidates with experience in the Canadian property and casualty (P&C) insurance industry, crafting French-language UX copy and building agentic content workflows are strongly encouraged to apply.

What to Expect

Support strategic content initiatives

• Collaborate with cross-functional teams to deliver multi-channel content solutions
• Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
• Think strategically – connecting content deliverables to broader business objectives and user needs
• Apply UX writing and content design principles to improve how customers purchase insurance online
• Create content for product and landing pages and publish the pages to our website using Adobe Experience Manager, our CMS

Collaborate across teams

• Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused

Content design & UX writing

• Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
• Use words to design intuitive features and flows that help users achieve goals with minimal friction
• Deliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
• Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
• Craft newsletter and email copy that converts, retains, educates and entertains our audiences
• Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences

What You Bring

• A minimum of 2–4 years professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
• Bilingualism in English and French is an asset
• Proficiency with Adobe Experience Manager and an ability to learn new tools quickly
• Experience in the Canadian auto and home insurance industry is a strong asset
• A strategic mindset with a passion for solving user and business problems with content
• Deep skills in optimizing content for SEO and GEO
• A portfolio that proves your ability to apply content solutions and systems thinking to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
• Experience using tools, such as Google Gemini, to build or interact with agents to refine workflows and streamline content creation
• Deep understanding of web accessibility standards and inclusive writing practices
• Experience working in Agile environments; familiarity with tools like Jira and Figma
• Comfortability with ambiguity, strong collaboration skills and a customer-first mindset

• This is a hybrid role, but the successful candidate will be in office at 351 King Street East, Tuesdays, Wednesdays and Thursdays.
• Salary Range: $59,300 - $109,200