Specialist, Marketing Campaigns

Responsibilities

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Cross-Vertical Campaign Ownership
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Identify, develop, and execute campaign initiatives that drive growth across foodpanda's core verticals (Food, Quick Commerce, and PRO) with a focus on opportunities that create platform-wide impact rather than single-vertical wins
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Lead the end-to-end campaign lifecycle for assigned growth projects: from strategic framing and brief development through execution, performance tracking, and post-campaign analysis
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Collaborate with vertical Campaigns Managers to align on shared growth priorities, ensure campaign mechanics are complementary across verticals, and bring a cross-platform perspective to campaign planning discussions
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Proactively identify gaps and opportunities in the campaign calendar where a cross-vertical or partnership-led activation could deliver incremental growth
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External Partnership Campaign Management
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Own the marketing relationship with foodpanda's external commercial partners by building joint campaign strategies, managing co-marketing activations end-to-end, and ensuring partner campaigns deliver measurable platform growth
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Serve as the primary campaigns point of contact for external partners by coordinating across internal teams and partner-side stakeholders to align on objectives, timelines, creative execution, and performance measurement
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Track and analyze partner campaign performance, present findings in partner review meetings, and translate data into recommendations that strengthen the partnership and inform future campaign investment
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Identify opportunities to deepen existing partnerships and flag new partnership prospects to the Head of Campaigns based on market observation and performance evidence
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Performance and Growth Accountability
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Maintain clear performance visibility across your full campaign portfolio — owned campaigns and partnership activations, and bring structured updates to team reviews: what the numbers show, what is working, and what you are doing about what is not
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Develop a strong command of the platform's key growth metrics and use them to make campaign decisions independently, not just report on them after the fact
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Contribute to quarterly campaign planning by bringing a data-grounded point of view on where cross-vertical and partnership campaigns should be prioritized

Requirements

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Experience
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3 to 5 years of experience in marketing, campaigns, commercial partnerships, or a related function, whether in-house or agency background both considered
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Demonstrated experience owning campaigns or projects end-to-end, and not just supporting them. You have been accountable for outcomes, and not just outputs
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Experience working with or managing external partners, clients, or stakeholders is a strong advantage
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Familiarity with performance marketing metrics and campaign analytics. You know how to read data and use it to make decisions
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Skills
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Strategic thinker who can also execute. You can zoom out to see the bigger picture and zoom in to get the brief written and the campaign live
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Strong communicator across all formats. Your written updates are structured and clear, your verbal contributions in meetings are substantive, and your external partner communications are professional and commercially aware
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Excellent project management discipline. You manage your own priorities, flag risks early, and deliver without needing to be chased
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Collaborative without being dependent. You know when to align with others and when to move independently