Social Media & Events Coordinator-Hospitality

The Social Media & Event Coordinator is responsible for attracting and interacting with our target audience , managing our reputation, and creating one - of - a - kind customer experiences through social media coordination, event planning, programming, and communications across all New Land Hospitality locations. This position is considered full -time with an average of 3 0 hours/wee k spent primarily on admin and event duties, but some bartending may be required if the location needs assistance .

Responsibilities

Social Media Coordination

• Create and coordinate editorial calendars
• Use social media channels to craft brand stories; g enerate, edit, and publish engaging content
• Build social media followers and engagement on applicable platforms for each property through

multiple avenues including but not limited to: s trategic community engagement , t argeted paid social ads , i nfluencer partnerships , c ommunity promotions and contests

• Manage online reputation by responding to online reviews on a variety of platforms in a timely fashion; solicit positive reviews from community members, customers, visitors, etc. based on each brand platform
• Manage Loyalty perks through POS platform, SMS marketing, or email marketing

Digital & Print Media

• With the support of the Marketing Team, create social tiles, flyers, infographics, table signs, menus
• Collaborate with supervisor and marketing team to establish marketing strategies that support profitability

Data Analysis

• Capture and analyze data; use insights to guide social media strategy
• Manage marketing spend and identify opportunities for cost optimization
• Analyze sales mix

vs spend to determine sustainability and educate future marketing decisions

Event Coordination

• Develop and oversee daily, weekly, monthly, quarterly, and annual programming & events calendar
• Keep

costs within the budget by recruiting sponsors and other funding

• Coordinate all applicable parties in the execution of each event , including onsite team and outside vendors, ensuring the entire event is set up for success from start to finish
• With the support of NLE Marketing Team, d esign marketing campaigns for each event, including but not limited to social media promotion, press , collaborations, digital & print media

Training & Leadership

• Train bartenders and 3 rd party vendors on event standards and service standards
• Develop event briefs for the onsite team and provide training for all new hires
• Act as Manager on Duty when onsite

Qualifications

• 3-5+ years of proven experience in social media marketing and event coordination
• Excellent writing, communication, and customer service skills
• Proficiency in graphic design and photo/video editing; u nderstanding of social media analytics and tools , digital marketing , and marketing channels
• Strong organizational, communication, analytical, leadership, and project management skills
• Ability to work the hours needed for each location ; including some nights and weekends to capture content during peak hours

Benefits

• Health Insurance Reimbursement up to $100/ mo
• 1 week of PTO (40 hours)
• 401K Matching up to 5 %
• 10% Employee Discounts on Housing
• $35/ mo Cell Phone Reimbursement
• Limited access to New Land Property Amenities