Senior Creative Strategist (Brand Strategy & Management)

Join Salesforce's Global Brand & Creative (GBC) team as a Senior Creative Strategist. In this role, you will lead the end-to-end creative strategy lifecycle, bridging the gap between data-driven market understanding and world-class creative execution. You will be responsible for managing the continuous loop of generating insights, formulating creative strategies, working with creatives, and leading validation testing. You will also monitor the competitive landscape, develop creative strategies, lead creative testing, partner across teams, and advocate for the brand within Marketing and across Salesforce's global organization.

• Own the end-to-end creative lifecycle, from generating insights that inform creative strategy to leading the validation testing of the resulting creative.
• Spearhead insight and data gathering to understand audience perception and needs, and monitor the competitive landscape to ensure our creative work cuts through the noise.
• Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across various marketing channels.
• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands
• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments
• Experience designing and leading creative validation and message testing
• BA/BS required; MBA a plus
• Strong creative instincts rooted in audience understanding and competitive differentiation
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders. You can “speak Creative” and deliver guidance that inspires
• Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative
• You always put the customer first
• You love living at the intersection of data and creativity, using insights as a springboard for bold ideas
• You enjoy the rigor of testing and learning, always seeking to validate and optimize the creative product
• You thrive on variety — from a massive sports partnership campaign one day to an intimate event for C-levels the next
• You excel at simplifying complexity and providing clear strategic direction
• You are a rare hybrid: deeply analytical but highly creative
• Above all, you are a sense-maker and a storyteller
• You’re an AI self-starter; experimenting on ways to optimize your own workflows, get to insights faster, and build more expansive and effective processes and ways of working for our team
• You know how to discern between the quality of stories
• You naturally bring out the best in creative teams by providing clear, inspiring, and evidence-backed direction
• You have a passion for people and a skill for building relationships with creatives. This role requires a skilled relationship-builder who can create influence across the marketing organization and occasionally with stakeholders outside of marketing to ensure strategic alignment
• You’re an excellent verbal and written communicator; your briefs get to the real heart of it with succinct and powerful words; you never get lost in strategisms or complexity; you can see the center of a concept quickly, clearly, and help others do the same — you make people believe the brand challenge you’re trying to solve
• You have a keen eye for what makes great creative and the data chops to prove it
• You bring emotional intelligence, balance strategic thinking with hands-on execution, and thrive in ambiguity
• You can balance big visionary thinking with the simplicity and practicality it takes to ship and ship fast
• You see brand and creative as a core business driver and can back it up with data
• You are hungry and pro-active; always hunting for the next great unlock