Senior Copywriter (Integrated Campaigns Creative)

Join Salesforce's Global Brand & Creative team as a Senior Copywriter. In this hands-on manager role, you will lead a multidisciplinary team of designers and copywriters, translating business priorities and customer needs into compelling creative across various channels. You will partner closely with SMB Product Marketing and Marketing teams, guiding creative from brief through execution and maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.

• Develop and lead creative strategies for Salesforce’s Small and Medium Business (SMB) marketing, ensuring alignment with business priorities and product strategies.
• Manage and mentor a multidisciplinary team of designers and copywriters, providing coaching, feedback, and creative guidance to foster their professional growth.
• Collaborate with cross-functional teams, including Product Marketing and Creative leadership, to translate complex product narratives into clear, compelling creative across various channels.
• Strong partnership, presentation, communication, and prioritization skills, with the ability to operate effectively in a fast-moving environment
• A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work
• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience
• Familiarity with generative AI and emerging creative technologies and how they can thoughtfully support the creative process
• Deep hands-on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories
• 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters
• A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels
• 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in-house creative organization; B2B or technology experience is a plus
• Experience translating complex product and business strategies into clear, audience-relevant creative across campaigns, digital, content, social, video, and experiences
• You love writing and also think visually, and believe the strongest ideas connect copy and design
• You are energized by integrated creative work and experimenting with new tools and ways of working
• You enjoy developing creative talent while staying close to the work
• You enjoy simplifying complex product stories and making them meaningful and accessible to small and medium businesses
• You are an excellent writer and conceptual thinker with strong visual judgment
• You are a strong creative manager and hands-on practitioner who can develop people while contributing directly to the work
• You can turn complex product narratives into clear, distinctive, human creative that resonates with SMB audiences
• You give clear, actionable feedback and are equally comfortable writing, editing, concepting, or helping solve a creative problem
• You build trusted relationships across Product Marketing, Creative, and agency partners while maintaining a high bar for creative quality