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ZI
Marketing Manager (ATX)
Zipline · Austin, United States
About The Role
Join Zipline, a fast-growing company revolutionizing the delivery of medical supplies. As the Marketing Manager for the Austin market, you will own the marketing strategy and performance, driving measurable growth across awareness, customer acquisition, referrals, merchant launches, and overall market performance. You will work closely with various teams, including Commercial, Operations, Community Engagement, Communications, and the broader Marketing organization. This role requires a deep understanding of customer behavior, commercial priorities, competitive dynamics, and local opportunities.
- Développer une compréhension approfondie du comportement des clients, des priorités commerciales, des dynamiques concurrentielles et des opportunités locales pour identifier où le marketing peut avoir le plus grand impact commercial.
- Construire des plans de marketing intégrés qui rassemblent la marque, le cycle de vie, les partenariats, l'engagement communautaire, les lancements de commerçants et d'autres capacités marketing autour des opportunités de croissance les plus prioritaires d'Austin.
- Définir les indicateurs de succès, mesurer la performance et affiner continuellement la stratégie en fonction des résultats commerciaux.
- Comfort operating in ambiguity and adapting quickly as business needs evolve
- 8 years of experience in marketing, growth, brand, partnerships, product marketing, or a related field
- Strong business judgment and the ability to prioritize opportunities based on business impact
- Experience developing integrated marketing strategies that combine multiple marketing disciplines to drive measurable business growth
- Ability to work onsite in Austin, Texas
- Excellent communication, stakeholder management, and relationship-building skills
- Experience leading complex cross-functional initiatives and influencing without direct authority
- Strong analytical skills with experience defining success metrics, measuring performance, and making investment recommendations based on data
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