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Senior Product Marketing Manager (Growth)
Relay · Canada
About The Role
Join Relay, a fast-growing fintech company, as a Senior Product Marketing Manager focused on product-led growth. In this role, you'll define how the product sells itself, work closely with product management and design, and lead customer and competitive insights. You'll also run experiments to drive revenue and ensure a cohesive customer experience. Enjoy a competitive salary, equity, comprehensive health benefits, and a hybrid work environment.
- Define and implement strategies for usage-based pricing and monetization moments, including paywalls, upgrade prompts, and trial messaging.
- Collaborate closely with Product Management and Product Design to align product decisions with market opportunities and growth potential.
- Lead customer and competitive insight efforts, translating insights into consistent positioning and messaging across the customer journey.
- This is an ideal role for a PMM who thinks like a product person as much as a marketer, and wants direct, measurable influence on revenue. You know product-led growth, and you love to write
- Strong writing skills – you’re a data-driven storyteller, skilled at crafting narratives that influence metrics
- Experience in fintech, startups, and/or the SMB space
- 3+ years of product marketing or growth marketing. Bonus points for exposure to UX, content design, or technical writing
- Strong experimentation skills — you can size, run, and call a test
- Customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates
- Experience with product-led growth (PLG) motions
- We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more
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