Senior Product Marketing Specialist

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Major Responsibilities

Product Commercialization & Asset Execution

• Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios
• Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media)
• Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities

Event‑Driven Storytelling & Market Visibility

• Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership
• Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership

Tactical Execution & Shared Services Coordination

• Own tactical execution and follow‑through for product marketing initiatives across Creative, Web, PR, and other shared services teams
• Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals

Product‑Led Demand Generation Support

• Execute product‑aligned demand generation campaigns for Mobile and Industrial Generator businesses
• Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns
• Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution

Systems, Communication, and Cross‑Team Alignment

• Build reusable product marketing systems, including asset libraries and messaging frameworks
• Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability
• Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials

Minimum Job Requirements