eCommerce Marketing Manager

As eCommerce Marketing Manager for Hasana, Inc. you will have a variety of responsibilities, including

• Conducting in depth customer data analysis and customer profiling
• Implementing customer acquisition and retention strategies
• Implementing effective data capture activities
• Managing customer database and implementing database marketing campaigns
• Utilizing customer data to conduct targeted multi-channel marketing campaigns
• Implementing and managing effective PPC campaigns
• Ensuring effective SEO and online visibility
• Implementing and managing Social advertising
• Report on competitor activity
• Develop and drive marketing strategies including; maximizing exposure through use of Social Media, Email, PPC, Affiliate, SEO and direct
• Coordinating magazine and third party collaborations, online competitions and reader offers
• Coordinating and implementing online sale promotions and customer offers
• Coordinating brand promotions and offers
• Maintaining interactive and direct marketing calendar and communicating planned activity to the relevant functions within the business
• Using Google Analytics to report on performance across online operation
• Weekly reporting on financial performance
• Performance of all marketing channels
• Expert using Google Analytics, Ad Words and Ad Choice, Wordpress and OpenCart
• Min of 2 years experience working within an eCommerce team, running all the key marketing channels that underpin the online operation
• Minimum of 2 years working for a luxury brand
• Designing and implementing customer loyalty/reward mechanics
• A proven track record of increasing the performance of marketing channels
• Leadership skills
• Online media planning
• Managing site content including product imagery/copy and editorial site content
• Executing targeted email and viral marketing campaigns
• Managing and adhering the strict budgets and deadlines
• Experience of managing a small team

All your information will be kept confidential according to EEO guidelines.