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R&D Media Buyer
Jugabet · Europe
About The Role
Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to
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- Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;
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- Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;
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- Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;
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- Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;
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- Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;
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- Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);
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- Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;
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- Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;
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- Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.
Experience you’ll need to bring
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- Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;
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- Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;
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- Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;
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- Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);
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- Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;
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- Comfortable working with limited historical data and building test plans from scratch;
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- Experience in iGaming or another regulated/high-competition vertical is a must.
It's a perfect match if you have those personal features
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- Analytical mindset with strong attention to detail;
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- Curiosity and a proactive approach to testing new ideas and channels;
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- Result-oriented with focus on measurable outcomes;
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- Ability to balance creativity with data-driven decision-making;
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- Strong ownership and accountability for campaign performance;
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- Adaptability in a fast-changing environment (platforms, trends, algorithms);
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- Good communication skills and ability to work cross-functionally.
We offer competitive benefits to support your professional and personal growth, including
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- Health & Wellness Focus;
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Global Medical Coverage;
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Growth Opportunities;
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- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
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Performance-Driven Rewards;
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- Dynamic Work Environment.
- Apply, and let your growth journey begin.
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