Paid Media Manager - Corporate at MGM Resorts

About The Role

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB

The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.

THE DAY-TO-DAY

Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).
Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).
Negotiate and execute media buys within approved strategy and budget parameters.
Assist leadership team with strategic recommendations and own tactical framework for their campaigns.
Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.
Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.
Manage relationships with media agency/business partners, including timelines and deliverables.
Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.
Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.
Present performance results and strategic recommendations to senior marketing leadership.
Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.

THE IDEAL CANDIDATE

Have a Bachelor's Degree in Marketing, Communications, Business, or related field
Have 3+ Years of prior relevant experience

Marketing with an emphasis on integrated or digital media

6+ Years of Prior Relevant Experience in Managing paid media campaigns - Preferred
Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications - Preferred

THE PERKS & BENEFITS

Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community